Journal of Human Resource and Customer Relationship Management

Journal of Human Resource and Customer Relationship Management

The Journal of Human Resource and Customer Relationship Management is a peer reviewed journal presenting latest and outstanding papers on all aspects of Human Resource and Customer Relationship Management.

The Journal deals with a strong foundation in HR best practices. It helps to inculcate necessary skills and methods required to deal with the challenges of today’s changing workplace.

The Journals also with an approach to managing a company's interactions with current and future customers. It often involves using technology to organize, automate, and synchronize sales, marketing, customerservice, and technical support.

Focus and Scope:

  • Core management subjects
  • Industrial relation and labour law
  • Organisation structure, theory and design
  • Psychometrics
  • Best practices in HR
  • Sales force automation
  • Data Warehouse
  • Opportunity Management
  • Call Centers
  • B2B and B2C
  • Social Media
  • CRM Software
  • Business Intelligence
  • Data Management
  • Data mining
  • Database Marketing
  • E-CRM
  • Consumer relationship system
  • Customer knowledge and experience
  • Real Time Marketing

    We invite authors to suggest and submit papers on all aspects of Human Resource and Customer Relationship Management. This journal’s focus and scope is not limited to the topics mentioned above.

Vol 2, No 2 (2018): Study on Training Evaluation through the Kirkpatrick Model in the Chennai Silks, Tirupur

Authors: Samyuktha I, Deepa M

Abstract: Training and Development is an important function of Human Resource Management. Training helps in increasing the efficiency and the effectiveness of employees and the organization. The project focuses on the training evaluation and to assess and evaluate the training through the Kirkpatrick model. Many training evaluation methods are practically used within which Kirkpatrick model is universally applied training model. The Chennai silks limited is the largest textile kingdom of Tamilnadu. In the Chennai silks, many training programs are initiated for the benefit of the employees and for the organization. The project is to assess the post training evaluation through the four level Kirkpatrick model.

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