Journal of Human Resource and Customer Relationship Management

Journal of Human Resource and Customer Relationship Management

The Journal of Human Resource and Customer Relationship Management is a peer reviewed journal presenting latest and outstanding papers on all aspects of Human Resource and Customer Relationship Management.

The Journal deals with a strong foundation in HR best practices. It helps to inculcate necessary skills and methods required to deal with the challenges of today’s changing workplace.

The Journals also with an approach to managing a company's interactions with current and future customers. It often involves using technology to organize, automate, and synchronize sales, marketing, customerservice, and technical support.

Focus and Scope:

  • Core management subjects
  • Industrial relation and labour law
  • Organisation structure, theory and design
  • Psychometrics
  • Best practices in HR
  • Sales force automation
  • Data Warehouse
  • Opportunity Management
  • Call Centers
  • B2B and B2C
  • Social Media
  • CRM Software
  • Business Intelligence
  • Data Management
  • Data mining
  • Database Marketing
  • E-CRM
  • Consumer relationship system
  • Customer knowledge and experience
  • Real Time Marketing

    We invite authors to suggest and submit papers on all aspects of Human Resource and Customer Relationship Management. This journal’s focus and scope is not limited to the topics mentioned above.

Vol 2, No 2 (2018): Leader’s Choice…….! A Case Study

Authors: Dr. Shweta Pandit, Dr. Ashima Joshi

Mr. Ranjan Dasgupta was a bright student of business practices, who was born in India and pursued his higher education from abroad. After completion of education he wished to take over the company established and successfully run by his father Mr. Sanatan Dasguta. Mr. Sanatan was a man of aspiration with positive attitude. His keen faith in his manpower strengthened him always. With his loyal manpower he had conceptualized lot of expansion ideas, and always keenly waited for his son to draft, plan and execute all such ideas. He always believed that his knowledge and experience will when infuse with the expertise of Ranjan will bring a great revolution. He was confident on his intentions. Creation of written descriptions of applied actions, remedies and tips was the main part of his routine. Every day between 3pm to 4 pm, he preferred spending time with his employees. He use to listen to the people passionately. Their thoughts inspired him always for innovation. He always respected and appreciated creative deeds. Though the company was not competitive but people enjoyed their job. He valued human relation and ranked it very high in the organization. Job sustainability enabled his employees to be stress free. For Sanatan, Systematic record keeping and accumulation of all tactics made work easy to read past and prepare for better future. The practices adopted by Mr. Sanatan were attributed with empathy, sympathy, affection, understanding as well as control.

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