Journal of Marketing and Sales Management

The Journal of Marketing and Sales Management is a peer reviewed journal presenting latest and outstanding papers covering the broad areas of Marketing and Sales Management.

The objective of this journal is to bring together and share sales and marketing interests from different disciplines around the world.

Focus and Scope cover (but not limited to):

  • Economic Analysis

  • Marketing Management

  • Sales Mgmt, Communication

  • Financial Management

  • Product & Brand Management

  • Consumer Behaviour

  • Distribution & Logistics

  • Knowledge Management

  • Advertising & Sales Promotion

  • Industrial Marketing

  • Management in Action - Social, Economic & Ethical Issues

  • Customer Relationship

    We invite authors to suggest and submit papers on all aspects of Sales and Marketing Management. This journal’s focus and scope is not limited to the topics mentioned above.

Vol 2, No 1 (2018): Consumer Behavior towards On-Line Shopping

Authors: G. Mohanraj, P. Karthikeyan

Abstract: With the increasing net acquirement, the prospect of on-line promoting is increasing. There are numerous individuals on-line any time and that they all ar a possible shopper within the on-line market. Since there are such a big amount of suppliers, the foremost vital issue for organizations is to grasp what are shopper desires and wishes during this competitive business atmosphere. Client shopping for behaviors are influenced by various factors like culture, socio-economic class, references cluster relation, family, pay level and pay independence, age, gender etc. so they show completely different client behaviors. These studies justify on-line searching vital and shopper shopping for behavior in on-line searching.

Full Issue

View or download the full issue PDF

Table of Contents