Journal of Marketing and Sales Management

The Journal of Marketing and Sales Management is a peer reviewed journal presenting latest and outstanding papers covering the broad areas of Marketing and Sales Management.

The objective of this journal is to bring together and share sales and marketing interests from different disciplines around the world.

Focus and Scope cover (but not limited to):

  • Economic Analysis

  • Marketing Management

  • Sales Mgmt, Communication

  • Financial Management

  • Product & Brand Management

  • Consumer Behaviour

  • Distribution & Logistics

  • Knowledge Management

  • Advertising & Sales Promotion

  • Industrial Marketing

  • Management in Action - Social, Economic & Ethical Issues

  • Customer Relationship


    We invite authors to suggest and submit papers on all aspects of Sales and Marketing Management. This journal’s focus and scope is not limited to the topics mentioned above.

Vol 4, No 1 (2020): A Study on Consumer Purchasing Pattern towards (FMCG) Coimbatore City

Open Access Open Access  Restricted Access Subscription Access

Authors: Dr. K. Parimalakanthi, R. Suganya

Abstract: Fast Moving Consumer Goods (FMCG) sector is the fourth largest sector in India touching everybody’s life every day. The consumer behavior plays an important role in marketing of fast moving consumer goods. This behavior is affected by various factors. In the present era of globalization needs and wants of consumer’s changes with time. The fast moving consumer goods (FMCG) sector contributes a lot to the growth of India’s GDP. Therefore it is necessary to identify the changes in consumer buying behavior towards FMCG products. Through this study we can know about the preference of the consumers towards FMCG products and the factors influencing those products.

 


Full Issue

View or download the full issue PDF

Table of Contents