Journal of Marketing and Sales Management

The Journal of Marketing and Sales Management is a peer reviewed journal presenting latest and outstanding papers covering the broad areas of Marketing and Sales Management.

The objective of this journal is to bring together and share sales and marketing interests from different disciplines around the world.

Focus and Scope cover (but not limited to):

  • Economic Analysis

  • Marketing Management

  • Sales Mgmt, Communication

  • Financial Management

  • Product & Brand Management

  • Consumer Behaviour

  • Distribution & Logistics

  • Knowledge Management

  • Advertising & Sales Promotion

  • Industrial Marketing

  • Management in Action - Social, Economic & Ethical Issues

  • Customer Relationship

    We invite authors to suggest and submit papers on all aspects of Sales and Marketing Management. This journal’s focus and scope is not limited to the topics mentioned above.

Vol 1, No 2 (2017): Comparative Analysis of Cadbury and Nestle: Leading Competitive Chocolate Brands in Market

Authors: Shweta Pandit, Ashima Joshi

Abstract: CADBURY and NESTLE are name owned in the Chocolate brands. With the regularly growing popularity these two are becoming a brand image in chocolates. To perform this research work specialized areas were visited to find market potential of Cadbury and nestle on the presence of other chocolates brands. Geographically the research was restricted to Indore city of Madhya Pradesh state. The decisions drawn after the analysis, suggest - which particular brand of chocolate is most preferred by people of different age groups, how frequently and how much chocolate are consumed, whether they buy small, big or family pack. Trend of ongoing changes in their likings has been shown in the results.

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