Journal of Marketing and Sales Management

The Journal of Marketing and Sales Management is a peer reviewed journal presenting latest and outstanding papers covering the broad areas of Marketing and Sales Management.

The objective of this journal is to bring together and share sales and marketing interests from different disciplines around the world.

Focus and Scope cover (but not limited to):

  • Economic Analysis

  • Marketing Management

  • Sales Mgmt, Communication

  • Financial Management

  • Product & Brand Management

  • Consumer Behaviour

  • Distribution & Logistics

  • Knowledge Management

  • Advertising & Sales Promotion

  • Industrial Marketing

  • Management in Action - Social, Economic & Ethical Issues

  • Customer Relationship


    We invite authors to suggest and submit papers on all aspects of Sales and Marketing Management. This journal’s focus and scope is not limited to the topics mentioned above.

Vol 7, No 2 (2023): Utilizing Technology to Stay Ahead of Industry Trends

Authors: Shweta Mishra, Rahul Gupta, Aman Tyagi

Abstract: In the rapidly evolving landscape of today's industries, staying ahead of trends is crucial for maintaining competitiveness and achieving sustainable growth. This paper explores the role of technology in aiding businesses to anticipate, adapt to, and leverage emerging trends. Through the integration of various technological tools and strategies, organizations can not only stay abreast of industry developments but also proactively position themselves for success. This paper includes tables to illustrate key technologies and their applications in trend analysis and implementation.

Keywords: Technology, Industry Trends, Big Data Analytics, Artificial Intelligence, Internet of Things (IoT), Blockchain, Competitive Advantage, Trend Analysis, Data Security, Privacy.

Full Issue

View or download the full issue PDF 99-107

Table of Contents