Journal of Marketing and Sales Management

The Journal of Marketing and Sales Management is a peer reviewed journal presenting latest and outstanding papers covering the broad areas of Marketing and Sales Management.

The objective of this journal is to bring together and share sales and marketing interests from different disciplines around the world.

Focus and Scope cover (but not limited to):

  • Economic Analysis

  • Marketing Management

  • Sales Mgmt, Communication

  • Financial Management

  • Product & Brand Management

  • Consumer Behaviour

  • Distribution & Logistics

  • Knowledge Management

  • Advertising & Sales Promotion

  • Industrial Marketing

  • Management in Action - Social, Economic & Ethical Issues

  • Customer Relationship

    We invite authors to suggest and submit papers on all aspects of Sales and Marketing Management. This journal’s focus and scope is not limited to the topics mentioned above.

Vol 2, No 2 (2018): Marketing Strategies and Performance Appraisal of Dhurmavaramurban Co- Operative Bank

Author:-B.G Lakshmi

Abstract:-Banks have unique challenge when it comes to marketing because they don’t offer tangible products for consumers for promoting a bank. It requires convincing consumers to trust a bank with their money and make customers feel like, they are getting most value for money. Once customers invest with a bank, the bank must work and get them into additional products. Banks should know their customer and their preferences, needs and their financial position. It is applicable to Dhurmavaram Urban cooperative bank as they are small in size and accessible to local area specially at the time of issuing the loans and when recovering loans. Marketing strategies followed by UCB’s are they pay 1% more interest rate on the deposits and provide loans and advances at 1% less interest than commercial banks. The next strategy is OTS(One time settlement)for recovery of loans for those who repay the loans on time will have sort of relaxation. It is observed that deposits of DUCB is increased from Rs2061 lakhs in 2012-13 to Rs.4066 Lakhs 2016-17 ,loans and advances increased from 1502 to 1978 lakhs, As a result  the profits increased from 12 lakhs to 30 lakhs.

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