Journal of Marketing and Sales Management

The Journal of Marketing and Sales Management is a peer reviewed journal presenting latest and outstanding papers covering the broad areas of Marketing and Sales Management.

The objective of this journal is to bring together and share sales and marketing interests from different disciplines around the world.

Focus and Scope cover (but not limited to):

  • Economic Analysis

  • Marketing Management

  • Sales Mgmt, Communication

  • Financial Management

  • Product & Brand Management

  • Consumer Behaviour

  • Distribution & Logistics

  • Knowledge Management

  • Advertising & Sales Promotion

  • Industrial Marketing

  • Management in Action - Social, Economic & Ethical Issues

  • Customer Relationship

    We invite authors to suggest and submit papers on all aspects of Sales and Marketing Management. This journal’s focus and scope is not limited to the topics mentioned above.

Vol 4, No 2 (2020): Importance of Marketing Strategy and B2B Digital Marketing Suggestions and Diversification

Open Access Open Access  Restricted Access Subscription Access

Author: Dr. J. Jose Prabhu

Abstract: Most marketing and also, communications methods are created in an extremely comparable way. A group of qualified marketing planners kick back a table for a couple of weeks, do their research, and then work within a tactical framework, based upon what they believe will certainly have the most impact on customer's goals. These objectives may tell a story, connect the brand's values, or motivate a specific action from their target market, among others. When it involves business-to-business (B2B) marketing, any individual who has been running in the space recognizes it features a specific set of obstacles. Unlike marketing to consumers, B2B companies typically have to deal with longer sales cycles, smaller target market markets, and also higher ticket costs. Furthermore, they have to initially produce results in follow-up instead of marketing an item directly.

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