Vol 5, No 2 (2022): Challenges for Managers after Covid-19 in India

Authors:- Dr. Kritika, Dr. Anand Prakash

Abstract:- When we go through data released by the Ministry of Statistics and Program Implementation, Indian economy is contracting. This decline is worst especially in a period of 1996 to 2021. Many migrant workers almost 8-10 million returned to their native places during this pandemic situation. During second wave this situation became worst and brutally exposed and worsened existing vulnerabilities in the Indian economy. Only few areas left where situation was quite good. The informal sectors of the world economy were worst hit by the global epidemic. Two biggest engines for Indian Economy are Private consumption and investments. Here is an exceptional sector i.e. Agriculture Sector.

Keywords:- Challenges, Covid-19, Private, Managers, Indian economy

Vol 5, No 1 (2022): Business Strategies: Case Study of Samsung and Apple Company

Authors:- Dr. Kritika, Amrita

Abstract:- The present study describes one of the strategies which is to be opted for business growth and expansion. In this study, the researcher had discussed of Samsung Company that how it achieves success in recent years. However, with explaining of strategies it comes to know that modification or diversification of business is necessary to cope with profitable or growing business. In this we have study or seen impact of Samsung success strategy.

Keywords:- Strategy, Business, Samsung, Apple.

Vol 6, No 1 (2022): A Study on Business Process Services in India

Author: Kowshik Raja A

Abstract: Business Process Outsourcing is the leveraging of technology or specialist process vendors to provide and manage an organization's critical and/or non-critical enterprise processes and applications. Outsourcing, Offshore-Outsourcing and Off-shoring are used interchangeably despite important technical differences. Outsourcing involves the transfer of organizational function to a third party; when the third party is located in another country the term Offshore-Outsourcing should be used. Off-shoring in contrast, represents the transfer of an organizational function to another country, regardless of whether the work stays in the corporation or not. Outsourcing and off-shoring are not new concepts to the global economy. Earlier, off-shoring was mostly restricted to manufacturing through technology-transfer during the maturity and decline phases of product life cycle. Major advantages of outsourcing are cost-reduction, comparative advantage by division of labor and economies of scale, lower turn-around time, data-backup for disaster management. Areas of concern are service quality, data-theft, attrition rate, privacy laws and personal-information misuse and credit-card frauds. There are other issues also like job-lose in the outsourcing country, cultural differences and information security. The Indian outsourcing industry is growing fast and has become a major investment area. With increased focus on information security and a comprehensive IT act it is going to get a further impetus in coming years.

Keyword: Business Process Outsourcing, Offshore-Outsourcing, cost-reduction, Indian outsourcing industry

Vol 6, No 1 (2022): Evaluating Performance Management Systems Roadmap for Effective Practices: A Review

Authors: Thimmaiah Bayavanda Chinnappa

Abstract: As an economy continues to shift and businesses rely more and more on their intellectual capital, they realize that their employees are the key to their competitive advantage and performance. Performance management is how companies measure performance, develop employees and align their workforce around corporate goals. Because employees are also their biggest expense, organizations are learning that they have to manage employee performance aggressively in order to identify top performers and develop an optimally functioning workforce. Performance management is now receiving unprecedented attention in both the business and human resource communities.

Keywords: Evaluation; Performance Management System; Roadmap; Effective Practice

Vol 5, No 1 (2022): Conscious Commerce and Environmentalism

Author: Dr. Chandra Sekhar Dash

Abstract: Every day we create the world we live in through our consumption. We may not realize it, but our daily purchasing decisions are some of the most important choices we make and have far reaching global impact. The food we eat, the shoe we ware have far reaching environmental consequences that we are facing today. Commerce is the lifeblood of humanity. Since the dawn of civilization people have bartered with and bought goods from one another. Cultivating consciousness around consumption means developing awareness around our true impact on other people and this planet. By making an effort to be more conscious about our daily life decision would change the way products are produced, sold and consumed in the market and thereby make the world a better place to live in. For example, simply by choosing to be vegetarian, we can thousands of sea animas, goats, pigs and chicken would save from cruelty, with which they killed by butchers. Choosing to purchasing a Paper packed gift would save the environment from being polluted by thousands of tonnes of plastic wastes. Astoundingly, the concern has completely lost sight off and there is no evidence of research in this area. Accordingly, an attempt is made in this study to identify all the multifarious dimensions through which consciousness can be built to achieve an environmentally sustainable life in the plant. The methodology relies mostly on extensive review of literature drawn from journals, periodicals, videos, interviews, books, internet documents & TED talks, as secondary source of data.The findings of the study indicated that the objective can be achieved by building a diversified strategy of consciousness, One from the business men adopting environmental friendly production technology and corporate social responsibility (CSR) initiative and the other from the consumers side through conscientious consumption while making their  daily purchases, consumption, method of waste disposal, social activism&innovative and creative ways in solving personal &local issues,substantially protecting the environment, people and the planet.

Keywords: - Environmentalism, Conscious commerce, conscientious commerce

Vol 5, No 1 (2022): Education System in Global Scenario – An Outlook

Author: Kowshik Raja A

Abstract: Globalization is a process through which an increasing free flow of ideas, people, goods and services and capital would lead to the integration of economies and societies. It is characterized by an accelerated flow of trade, capital and information as well as mobility of individuals across geographic borders. It reflects comprehensive level of interaction than that has occurred in the past suggesting beyond the word ‘International’. It can also be defined as the intensification of worldwide social relation which link distant localities in such a way that local happenings are shaped by events occurring at any distant place and vice versa. It is this construction of time-space compression that has given rise to popular notion of “one world” “Global Village” etc. Globalization as key realty in the 21st century has already profoundly influenced higher education. The reality shaped by an increasingly integrated world economy, new Information and Communication Technology (ICT), the emergence of an international knowledge network, the role of the English language, and other forces beyond the control of academic institutions. The Governments and Universities are implementing the various policies and programs to respond to globalization. These typically include sending students to study abroad, setting up a branch campus overseas, or engaging in some type of inter-institutional partnership.

Keywords: Education System, Information and Communication Technology, Inter-institutional partnership, Globalization


Vol 4, No 2 (2021): Women in Politics- Trials & Tribulations

Authors: Chandra Sekhar Dash

Abstract: Over the last few years, the movement for fairness and equality between men and women has found renewed energy and conviction around the world. In public life, in politics, in business and across different economic sectors, women and men have been working for change and a world where economic opportunity is no longer shaped and constrained by being a man or a woman. Evidence is an essential tool in shaping public policy and social progress. To support the cause of gender equality, we need to understand values, perceptions and attitudes, the speed of change or the failure to realise it, and the drivers and barriers along the way towards building a fairer world. The first and most powerful step in gender parity is participation in politics. Hence, attempt is made in this article to evidence the barriers that obstruct the process in achieving gender parity and suggest measures to overcome it. Although there is no paucity of research in women studies, focus on their political acumen are rare. The methodology has relied on extensive review of literature as secondary source of data and the findings of the study indicated that the continued gender gap in leadership roles around the world is strikingly alarming. Today, women make up half the world’s workforce and the majority of college graduates, yet they hold only about a quarter of leadership roles. In politics, women around the world last year held just 25.2% of parliamentary seats and 21.2% of ministerial positions. According to the World Economic Forum’s Global Gender Gap 2020. Only 68 of the 153 countries covered by the report have had a female head of state in the past 50 years. The findings of the study indicated that if we are serious about achieving the development goals, we’ve set ourselves, we need to be serious about empowering women, and especially girls, to learn, lead, decide and thrive. Developing the leadership capacity of girls in particular not only helps them to secure better livelihoods and better health today, but can also create a generation capable of delivering future change. Women’s political participation is a crucial accelerator of progress. And we need to accelerate change if we are to safeguard development through better decision making.

Keywords: Women, Politics, Trials & Tribulations, Leadership

Vol 4, No 2 (2021): Socio-Economic Analysis of In-Migration: A Report of the Field Study

Authors: Norbert Lobo, Priya S. Shetty, Varun Jaison

Abstract: Migration plays an important role in influencing the socio economic, structural, cultural transformation of the region. As per the study conducted by Narayana et al. (2013) in Kerala, the bulk of domestic migrant labourers over 25 lakhs are from different parts of India and also from parts of Bangladesh and Nepal. The study revealed that there were only 16 lakh Keralites working abroad; which is interestingly much lesser than the migrant workers in Kerala. An attempt has been made to study the socio-economic aspects of the in-migrants in Kuthuparamba municipality. The study revealed that most of the migrants were from North Indian states. Poverty and lack of opportunities in the place of origin were the main reasons for labour migration. Higher wages with the intention of creating livelihood attracts the labourers to the place of destination.

Keywords: In- migration, Push and pull factors, Socio-economic conditions

Vol 4, No 2 (2021): A Study on Consumer Purchasing Pattern towards Fast Moving Consumer Goods (FMCG)

Auther: Kowshik Raja A, Suganya R

Abstract: Fast Moving Consumer Goods (FMCG) sector is the fourth largest sector in India touching everybody’s life every day. The consumer behavior plays an important role in marketing of fast-moving consumer goods. This behavior is affected by various factors. In the present era of globalization needs and wants of consumer’s changes with time. The fast-moving consumer goods (FMCG) sector contributes a lot to the growth of India’s GDP. Therefore, it is necessary to identify the changes in consumer buying behavior towards FMCG products. Through this study we can know about the preference of the consumers towards FMCG products and the factors influencing those products.

Keywords: Fast Moving Consumer Goods, Globalization, Buying Behaviour

Vol 4, No 2 (2021): Social Entrepreneurship in Delivering Social Value: An Empirical Analysis of the Social Entrepreneurship Landscape in In

Author:- Dr. Asha Elizabeth Thomas

Abstract:-India has been witnessing a tremendous growth in the number of social enterprises, especially during the last five to six years. Despite of this remarkable growth, the quantitative data to evaluate the actual impact of such enterprises on socio-economic development of the country is scarcely available. Moreover, there is lack of adequate empirical studies to understand the social entrepreneurship ecosystem within the country. This research is conducted to understand the landscape of social entrepreneurship in the country. Researcher has tried to identify the factors leading to the favorable growth of social enterprises and reports on the challenges faced by these enterprises in the present scenario. A gender based comparative evaluation of the organisational objectives of social enterprises were also conducted to identify whether there is any difference in them based on their leadership. Data has been collected from 122 social enterprises operating across the country in different sectors of the economy. Results show that social enterprises can offer solutions for many of the socio-economic problems faced by the country like unemployment, poverty, lack of access to education, and poor living conditions. However, there requires further interventions from the part of government and other regulatory bodies to ensure the sustainable growth of these enterprises. Priorities given to various organisational objectives showed significant differences in women-led social enterprises.

Keywords:-Social change, Social capital, Socio-economic development, Impact investing, Women social entrepreneurs.

Vol 4, No 2 (2021): Employee Management and Performance System among Corporate Companies

Author: Dr. M. J. Sathish Kumar

Abstract: The management is the major aspect that affects the organization growth. Management is the rising human resources issue in this organization. The study on employee management and employee performance in private company helps the management to evaluate the main cause of management and the mental attitude of the employee towards the organization. A structured questionnaire is prepared and the data are collected from the Private Company employees. From the analysis it is inferred that the major factors for management are physical condition problem, serious workload. Certain facilities like transportation, canteen is not satisfactory to the employees. So the general performance of the employee is normal.

Keywords: Employee Management, Performance System, Corporate Companies


Vol 4, No 1 (2021): A Study on Global Impact of Covid-19 on Education

Authors: Kowshik Raja A, Mathan Kumar K

Abstract: Coronavirus Disease (COVID-19) outbreak poses severe issues to worldwide schooling systems. Efforts to contain COVID-19 precipitated unscheduled closure of faculties in extra than one hundred nations worldwide. COVID-19 school closures left over a billion freshmen out of school. The look at investigates the effect of COVID-19 on schooling. Data had been accumulated thru dependent questionnaires administered to two hundred respondents that encompass teachers, college students, parents, and coverage makers decided on from unique nations. The outcomes display that COVID-19 has unfavorable consequences on schooling, including gaining knowledge of disruptions and reducing admission to schooling and studies facilities, Job losses, and improved pupil debts. The findings additionally display that many educators and college students trusted the generation to make sure they endured gaining knowledge online throughout the Coronavirus pandemic. However, online schooling changed into hindered with the aid of using bad infrastructures including network, power, inaccessibility and unavailability problems and bad virtual competencies. The look at underscores the unfavorable consequences of COVID-19 on the schooling zone and the want for all instructional institutions, educators, and freshmen to undertake generation and enhance their virtual competencies consistent with the rising worldwide developments and realities in schooling.

Vol 4, No 1 (2021): A Study on the Problems and Challenges Faced by Business in Inbound and Outbound Transportation with Special Reference t

Authors: Frackson C Viyano, Bindhu Ann Thomas

Abstract: Logistics is used more broadly to refer to the process of coordinating and moving resources, people, materials, inventory, and equipment from one location to storage at the desired destination. The term logistics originated in the military, referring to the movement of equipment and supplies to troops in the field. Logistics play a huge role in the smooth operations of a business. Inbound logistics refers to the transport, storage and delivery of goods coming into a business. Outbound logistics refers to the same for goods going out of a business. Today the most important problem faced in the cement industry is difficulty in inbound and outbound transportation. The distribution of cement from manufacturing to the ender user is a costly affair, mainly its transportation. The selling and distribution costs accounts are more than its revenue. Using more railway routes than roads, shrinking lead distance (distance between the manufacturing facility and market) and opting for sea routes wherever possible were some of the ways by which cost can come down. Inward logistics include coal and limestone transportation, while outward logistics is mostly the final product of cement. Some companies also incur the outbound logistics cost of transporting clinker to their grinding plants. For plants that are closer to the collieries, the inbound transportation costs are less.

Vol 4, No 1 (2021): Triple Bottom Line-The Modern Approach to Sustainable Development

Author: Dr. Chandra Sekhar Dash

Abstract: Nations grow through a process of development that harnesses the socio-economic resources of country through a sequence of discoveries & innovations, tested and trialled into usable goods and services, produced by means an industry and business, satisfying the needs of the society at large, through the vehicle of entrepreneurship. Originally measured in GDP or GNP, the index of national growth was factored to HDI (Human Development Index) to ensure that the wellbeing of the society is not subdued by extreme human greed for profit. Now, it’s time, the GDP needs to be factored with environmental or ecological wellbeing to ensure that the ecology or environment are not degraded that would annihilate the whole planetary system on whose existence, the existence of the whole human society thrives. Realisation that the global economy is exhausting the world’s natural resources and generating waste streams at an unprecedented scale. calls for the redesign of commercial activity that would stop the annihilating process, instilling equity & justice, and protecting environmental quality of present and future generations. These three aspects form the basis the triple bottom line concept of sustainability. Sustainability in business is not about altruism and doing what is right for its own sake but, businesses with successful strategies that are profitable as well, because they integrate considerable amount of green and clean design and resource. Sustainability innovation is about defining economic development as the creation of private and social wealth to ultimately eliminate harmful impacts on ecological systems, human health, and communities. A review of research in this field is found to be rich with corporate reporting and relates to mostly CSR. The socio-economic equality, social justice and environmental safety, as a major part of sustainability are rarely studied. Hence, in this paper an attempt is made to delve deep into the field by adopting a methodology that covers, firstly, the analysis of existing knowledge as available from secondary sources such as journals and periodicals, books published/unpublished, UN and World Bank reports, TEDx Talks, epoch-making discoveries and innovations and secondly by Participant observation and case study. The finding of the study indicated that poverty, lack of social equity and justice are as much a cause of degradation of environmental safety with growth of industrialisation. It also cited the case of the initiatives taken by a young scientist in the dept.  of botany, university of Delhi, which perfectly matches or a model of the concept of triple bottom line.

Vol 4, No 2 (2021): Impact of Interpersonal Skill and Emotional Quotient On Leadership Effectiveness -An Empirical Study

Authors:-Dr. Chandra Sekhar Dash, Ms. Shilpa Dash

Abstract:-Interpersonal Skill and Emotional Intelligence and leadership are the most talked about and heavily researched topics in present times in managerial performance. The classical concept of IQ alone as a measure of performance has lost its ground in modern days due to the unique power of emotional quotient in sustaining leaders' emotional stability and their broad spectrum of performance stakes. Especially in a complex business environment characterised by competitiveness and technological change, there is no space for ego, chauvinism and Yin and yang in dealing with customers and business partners. Further, the role of Interpersonal Skill can’t be minuscule, because being a human being, without it, we are nowhere near “humanism” in this mundane world. These two components of human personality make a leader effective, although many other factors coexist with them to make one’s performance reach its peak. Testing the empirical validity of the concept is the basic purpose of the study. A review of research in this field indicated an almost equivalent proportion of studies in two directions, one dealing with the co-relation between Interpersonal Skill and leadership and the other between EQ and leadership. There exists not even a single study indicating the impact of both the Interpersonal Skill and EQ on leadership effectiveness. Thus, the present study is unique by virtue of its own right and has been successful in developing two new models of leadership effectiveness. The methodology adopted for the purpose was explorative and based on a survey questionnaire distributed to Indian managers through Google cloud over a period of three years, which could randomly collect a total of 154 responses after weeding out the outliers and irrelevant ones. The findings of the study indicated three types of effective leaders, i.e., relational leaders, emotionally stable leaders and the star performers who show high scores in both Interpersonal Skill and EQ. The other side of the study evaluated the effectiveness of the leader and the versatility or adoptability of the leader with changing situations. Here also, the findings indicated that effective leaders with high situational adaptability are excellent performers.

Vol 4, No 1 (2021): A Study and Analysis of Economic Conditions of Migrated Workers at Essa Taqua Garments, Tirupur

Authors: Dr. Mohanapriya. B, Dr. Ajitha. H

Abstract: Many people migrate from their home town to other places due to many reasons like natural disaster, political instability etc. The main reason for migration has been found to be due to economic hardship in home town and search for better livelihood. This study aims to review the economic conditions of the migrated workers in ESSA TAQUA Garments, Tirupur. The data required for the study was collected from 50 employees. The research work was supported by both primary and secondary data. The primary data was collected using structured questionnaire from the main branch of ESSA TAQUA Garments, Tirupur. This analysis was done by using statistical tools like percentage method and weighted average method. The study result showed that the economic condition of the migrated workers were moderate. The management has to take steps to make the economic conditions of these workers better, in order to improve their standard of living which helps to enhance their morale: thereby improving the productivity of the organisation at large.


Vol 3, No 2 (2020): Customers Perception for Consumption of Out Food during Covid-19: Unlock Scenario

Authors: Dr. Komal Rawat, Dr. Nidhi Khurana

Abstract: The world is facing an unprecedented threat from the COVID-19 pandemic caused by the SARS-CoV-2 virus. World Health Organization (WHO) advised taking measures for physical distancing is one of the measures by which transmission of the disease can be reduced, resulting in the closure of hotels, restaurants and other social gatherings. Now the government, after more than two months of lockdown due to COVID-19, is set to unlock the country with self-Reliance. Life will hardly remain the same while moving to the other side of the Covid-19 pandemic. Therefore, this paper attempts to know the consumer perception for the consumption of out food and reveals the factors affecting it during covid-19, new normal (unlock scenario).

Vol 3, No 2 (2020): Firo-B - A Study of Personality Profile among Indian Manager - An Empirical Study

Authors: Dr. Chandra Sekhar Dash, Shilpa Dash

Abstract: Fundamental Interpersonal Relations Orientation (FIRO) is a theory of interpersonal relations, introduced by William Schutz in 1958. The theory is based on the belief that when people get together in a group, there are three main interpersonal needs they are looking to obtain – affection/openness, control and inclusion. Schutz developed a measuring instrument that contains six scales of nine-item questions, and this became version B (for "Behaviour"). This technique was created to measure how group members feel when it comes to inclusion, control, and affection/openness or to be able to get feedback from people in a group. The theory extended later on to a theory of personality. Lao Ryan, in 1977, later on, enabled people to measure their happiness derived out of the satisfaction of interactional needs. In our study, a group of business executives totaling 134, working in various settings in Delhi & National Capital Territory, were surveyed to identify the FIRO-B characteristics using the original questionnaire developed by William Schutz, covering the expressed and wanted behaviour in each of the social areas of inclusion, control and affection/ openness. The study's findings indicated that Indian managers, on average, have a moderate level of social interaction Index, moderate happiness index, and a high level of melancholic personality. According to Adler’s schema, they fall under the avoiding category with a very low % of the socially useful category. Schultz’s FIRO-B components include inclusion, control and affection. They fall into the category of loner, rebels and pessimists.

Vol 3, No 2 (2020): Usage of Management Information System in Dynamic Business Environment: A Study on Major Commercial Sectors of Banglades

Author: Mahmudul Islam Choudhury

Abstract: In my research article, I elaborately researched to find how our business in Bangladesh is using or implying the Management Information System (MIS). I discussed in the light of SME Small and Medium-Sized Enterprise, the Banking sector of Bangladesh, and especially how E-Commerce organizations are using the Management Information System (MIS). I further found that gradually organizations are increasing the use of MIS in Bangladesh, banks are maintaining their transactions, ATM records, the record of payroll management, Loans, E-Commerce are using to record orders, inventories, etc. on the other hand, here I in my research that many of the organization isn’t even able to hire such employees who are well expert over MIS and there is also lack of efficient MIS experts, moreover we do not have enough access to the update software or systems that we need to use in MIS.


Vol 3, No 2 (2020): Relation between Social Factors and Buying Decision of Fashion Products from the Demographic Perspectives

Authors: Farhana Karim, Md. Sarowar Khaled

Abstract: Purpose: Bangladesh is one of the major fashion products suppliers in the global market and in this country especially in city area number of young fashion consumers are rising, so this study mainly focuses on different social factors that may influence in buying decision of fashion products and gives emphasis on finding whether there is any relationship between different demographic variables like gender, age, education, income and influential social factors of fashion product buying behavior e.g., relatives, friends, family, social status and so on.


Methodology: Data has been collected from 218 respondents of the capital city of Bangladesh using cluster sampling and simple random sampling through a questionnaire survey. To draw a hypothesis, a z-test and chi-square test have been done.


Finding: From the hypothesis, it is evident that family, friends, relatives and social status have no significant influence on fashion consumer’s buying decisions. There is no significant difference between friends’ influence on graduate and non-graduate consumers on fashion products’ buying decisions. In contrast, from another hypothesis it is evident that there is a significant difference between the influence of family on graduate and non-graduate consumers on buying decisions of fashion products. Additionally, it is evident from this study that there is no significant difference between the influence of social status on graduate and non-graduate consumers on buying decisions of fashion products and family’s influence on consumer buying behavior varies across the different levels of income and age group. Moreover, friend’s influence on fashion consumers’ buying behavior varies significantly across the different levels of income and age group in Bangladesh. And friends and family influence on consumer buying behavior varies from gender to gender, but it is apparent from this research influence of social status on consumer buying behavior does not vary gender-wise.


Limitations: Few demographic variables like age, income, education, gender, and occupation are considered here to identify the relationship between social factors and demographic factors while making purchase decisions of fashion products. The researcher has shown an analysis of those data that are enough for justification only. But it can be an avenue for further research instigation for getting more clear insights of consumers using other factors.


Implication: Since fashion consumers are increasing in Bangladesh; this research finding will help fashion marketers redesign their marketing programs to attract the target segments.


Vol 3, No 2 (2020): A Study on Working Women Perception towards Instant Food Products

Authors: C. M. Arunprasad, Shruthi. R

Abstract: During the recent decades, women's participation in the labour market has increased tremendously. This significant rise in employment of women outside the home has attracted the attention of consumer researchers to investigate the effect of women's labour force participation on convenience food consumption. The objective of this research paper is to identify the factors determining the attitudes of working women towards instant food products. For this purpose the present study has been conducted with a sample of 110 working women of various places and their responses were gauged through a structured questionnaire, administered personally. Data have been analyzed with help of weighted average scores, standard deviations and factor analysis. The results from the present study investigating factors  influencing the attitudes of working women towards instant food products indicate that 'convenience' in meal preparation is the major factor which influences the attitudes of working women towards these food products. This is followed by another five factors such as 'sensory variables', 'mood', 'health issues', 'price influence' and 'familiarity'. The findings of the study can be useful for marketers of instant food products as they can use these factors as an effective promotional tool to target consumers and to escalate the sale of these food items in the coming time.

Vol 3, No 1 (2020): Empirical Study of Parental Factors towards Entrepreneurship

Authors:-Dr. J. Jose Prabhu

Abstract:-India encounters large obstacles with its high levels of unemployment amongst the youth especially university grads as a result of lack of work experience, low abilities base, and education. The primary issue dealt with in our economic situation is the Unemployment rate, the rate of joblessness is high in India compared to all various other nations, most of the graduates are now out of work or else working in a business which not related to their core. The focus of the study is on how mindsets differ from one person to an additional on the beauty of entrepreneurship as a job as well as to study the relationship between business perspectives and entrepreneurial opportunities-entrepreneurial environment. The researcher applied descriptive research design and the population of the study is engineering college students studying in engineering colleges affiliated to Technical Education in India, List of colleges offering Diploma Programme in Trichy district affiliated to Technical Education in India was obtained from the Anna University website. The sample design adopted for the study is systematic random sampling with a total sample size of 400.The findings of the study reveals that factors towards entrepreneurship significantly influence the overall parental factors attitudes towards entrepreneurship.

Vol 3, No 1 (2020): Relationship between India and Export Import and Export on Exchange Rate Fluctuations

Authors:-S.Kokila , R.Poongodi

Abstract:-Foreign exchange market is the largest financial market in the world. It is regulated by Reserve Bank of India. It is a market in which national currencies are bought and sold against one another. Exchange rate plays major role in a country’s economy. Exchange rate is volatile in nature and it is determined by the market forces of the demand and supply of foreign currency as well as other economic factors. The present study was undertaken to understand the India’s imports and export. The study was descriptive in nature and covered a period of 17 years from 1999-2000 to 2015-16.The required secondary data was collected from the reports of Reserve bank of India. The analysis was carried out with the help of statistical tools – descriptive statistics it showed that global financial crisis had a significant impact on India’s imports and exports that variations in exchange rate fluctuations.

Vol 3, No 1 (2020): Method Study and Time Study in Textile and Apparel Industry

Author:-Prof (Dr) Nemailal Tarafder 


Abstract:-Method study is more of a systematic approach to job than a set of techniques for improvement of processes and procedures. The philosophy of method study is that there is always a better way of doing a job and the tools of method study are designed to systematically arrive at this better way of doing a job. It is a means of developing and applying easier, more effective methods and reducing costs. Method study is defined as the study of work for a job to achieve process improvement, improve layout, improve design, better working environment and reducing fatigue. Foe higher productivity in textile and apparel industry method study is very important. By periodical checking the new method and its effects management can ensure that overall efficiency is improving rather than deteriorating. By using motion study and the principles of motion economy the task is redesigned to more effective and less time consuming. The aim of time study is to establish a time for a qualified worker to perform specified work under stated conditions and at a defined rate of working.


Vol 3, No 1 (2020): A Pragmatic Study on Consumers Buying Behavior and Satisfaction towards Consumer Durable Goods in Coimbatore City

Authors:-Dr. Kavitha K.R, Sabari SN Ganesh


In economics, a durable good or a hard good or consumer durable is a good that does not quickly wear out, or more specifically, one that yields utility over time rather than being completely consumed in one use. Items like bricks could be considered perfectly durable goods because they should theoretically never wear out. Highly durable goods such as refrigerators or cars usually continue to be useful for three or more years of use, so durable goods are typically characterized by long periods between successive purchases.
Examples of consumer durable goods include automobiles, books, household goods (home appliances, consumer electronics, furniture, tools, etc.)

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