Journal of Human Resource and Customer Relationship Management

Journal of Human Resource and Customer Relationship Management

The Journal of Human Resource and Customer Relationship Management is a peer reviewed journal presenting latest and outstanding papers on all aspects of Human Resource and Customer Relationship Management.

The Journal deals with a strong foundation in HR best practices. It helps to inculcate necessary skills and methods required to deal with the challenges of today’s changing workplace.

The Journals also with an approach to managing a company's interactions with current and future customers. It often involves using technology to organize, automate, and synchronize sales, marketing, customerservice, and technical support.

Focus and Scope:

  • Core management subjects
  • Industrial relation and labour law
  • Organisation structure, theory and design
  • Psychometrics
  • Best practices in HR
  • Sales force automation
  • Data Warehouse
  • Opportunity Management
  • Call Centers
  • B2B and B2C
  • Social Media
  • CRM Software
  • Business Intelligence
  • Data Management
  • Data mining
  • Database Marketing
  • E-CRM
  • Consumer relationship system
  • Customer knowledge and experience
  • Real Time Marketing

    We invite authors to suggest and submit papers on all aspects of Human Resource and Customer Relationship Management. This journal’s focus and scope is not limited to the topics mentioned above.

Vol 7, No 2 (2023): An Descriptive Study on the Role of Organization in Employee Engagement in Private Sector – Telecommunication Company in

Open Access Open Access  Restricted Access Subscription Access

Author:Rajani James

Abstract:The purpose of the research study is to know the current practices by the organization for employee empowerment at Telecommunication Company in Sultanate of Oman. In this study the researcher considered three strategic management practices organizational goal clarification, trust and Skill development to be analyzed, as researchers think that these three concepts of strategic management practices are having more impact for employee empowerment at Bank Muscat, which will be analyzed through this. The objectives of the study are to determine if there is a relationship between strategic management and employee empowerment, to determine the current practices by the organization for employee empowerment and to determine how managers direct change, strategy, and innovation. This study used a quantitative analysis, percentage analysis, Karl Pearson’s coefficient of Correlation, ANOVA (single factor) to examine the good strategic management practices to empower employees at Bank Muscat. This study found that there is a positive relationship between organizational goal clarification and employee empowerment, there is positive correlation between skill development and employee empowerment and negative relationship between Trust and employee empowerment. However, The Analysis of ANOVA showed that skill development practices in the organization might have less impact on employee empowerment. In addition, the analysis of ANOVA illustrates that the significant difference is existed and were accepted while analyze the variable of organizational goals clarification. Whereas, the analysis of both correlation and ANOVA showed that there is negative correlation, and no significant difference is existed while testing the variable of Trust. This indicates the trust practices in the organization might have less impact on employee empowerment.

Keywords: ANOVA, Telecommunication Company, Employee Empowerment, Bank Muscat

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