Journal of Human Resource and Customer Relationship Management



Vol 6, No 1 (2022): Impact of Employee Counseling in Job Satisfaction

Authors:- C. Arun, R Anbarasan

Abstract:-  More than two persons joined together and put their efforts for the achievement of goals or objectives are called as business or organization. For the effective achievement, the persons involved in the process should have satisfaction towards the work or activity they involve or do. i.e Employees in organization should have greater satisfaction towards the job which indirectly increase the productivity of organization. This paper is a study about job satisfaction and the impact of employee counseling on job satisfaction. The objective of study is to understand the need of employee counseling in organization and recognize the impact of employee counseling over job satisfaction. 

Keywords:- Machine, Bread Slicer, Slicer, Electric motor



Vol 5, No 2 (2021): The Role of HR in Total Quality Management

Authors: Kowshik Raja A

Abstract: Human resource management and total quality management having been identified as “new” approaches have attracted a great deal of practitioners’ interest. Total quality management has become a frequently used term in discussions concerning quality. The term used for today’s new concept of quality is total quality management or TQM. TQM is considered to be an important management philosophy, which supports the organizations in their efforts to obtain satisfied customers. A fundamental aspect of the soft dimensions of TQM is Human Resource Management (HRM). Human resource management is responsible for how people are treated in organizations. It is responsible for bringing people into the organization, helping them perform their work, compensating them for their labors, and solving problems that arise.

The TQM approach brings changes in the attitudes and expectations of the managers about the roles of human resource managers. TQM can avoid the dangers of demotivating people but care should be taken to ensure that TQM does not also became a recipe in which certain visible techniques replace the substance of customer focus, team work and decision-making. This paper outlines the basic principles of Total Quality Management. The main idea is to establish a relationship between Human Resource Management and Total Quality Management and the role of the human resource department to an implementation of total quality management.

Keywords: Human Resource Management (HRM), Total Quality Management (TQM), Quality, Implementation, Principles, Improvement

Vol 5, No 2 (2021): Customer Satisfaction in Banks

Authors: Thimmaiah Bayavanda Chinnappa

Abstract: Banks are the mart of the world, the nerve centers of Economics and Barometers of nation’s property.  Banking in India is indeed as old as Himalayas.  But, the banking functions became an effective force only after the first decade of 20th century. India is having around 600 banks with 4800 branches spread all over the country and these were nationalized in a three-phased manner. Today the cost of retaining a customer is just one-tenth the cost of acquiring a new one. Banks do offer tangible services but which cannot satisfy the customers, who need intangible services, which could be experienced like behavior and efficiency of staff, speed of transactions and the ambience. The need of this study is to bring out by what extent the selected bank branches cater the needs of customers of Ooty in Nilgris District viz.,. State Bank of India, Indian Bank and the Canara Bank.  This study is coined with twin objectives  first To understand how far the physical facilities is feasible  and second  To elicit the opinion of the customers on their satisfaction of the selected branches.

Keyword: Banks, Customer Satisfaction, Customer Relationship, Managers, RBI Guidelines

Vol 5, No 2 (2021): A Study on Work-Life Balance in Higher Educational Institutions

Author: Kowshik Raja A

Abstract: The success of an educational institution is determined by the pass percentage of the students and the placement record of the institution. Thus, in order to give a bright future to the students and the institution, the teachers play an important role. Teaching faculty can bestow their full potential and efficiency for the development of their pupils, while they derive high level of job satisfaction. Job satisfaction, in turn depends on an efficient way of managing their work and family commitments. So, this study is about identifying the factors influencing work and life balance and to find the ways in which the teaching faculty balance their work and life. The results of the study exhibit the age, the number of elders in their family, number of working hours, number of years of experience, government policies and psychological pressure. However, the results of the study disclose that teachers, if trained with emotion management, time management and work management skills they can be highly productive, balance work and life. The findings of the study will be helpful for the higher educational institutions to bring out methods that would not only attract and retain the employees for long period but also make them highly productive.

 Keywords: Educational institution, Job satisfaction, Work-life balance

Vol 5, No 2 (2021): A Study on Students’ Attitude towards State Transportation Corporation Bus Services

Author: Kowshik Raja A

Abstract: This study tends to convey the attitude of college students towards STC Bus Services. The objective of this study is to identify the level of satisfaction of services offered by STC and problems faced by college students in availing the services of STC. A sample of 100 respondents - College student’s residing in Coimbatore city were collected and analysed using percentage analysis. It is found from the study that majority of the College Students are aware of Weekly, Monthly, Yearly passes and also satisfied with the service of STC buses. Most of the College students opined that less space for standing inside the bus and not returning the balance amount as a problem .The College students expect certain services and facilities from the STC such as Extra buses during peak hours, Maintenance of buses, comfortable seats which are very common. The study conclude that if these suggestion are taken into consideration by the government then STC will always remains number one in providing the services with utmost satisfaction not only to the College students but also for the general public.

Keywords: STC, Bus Service, Satisfaction of Service

Vol 5, No 2 (2021): The Benefits of Telecommuting of Employees

Author: Narsinha S. Pawde

Abstract: This paper analyses and highlights the role of telecommuting and its pros and cons. Telecommuting is the ability for a worker to finish work assignments from out of doors the conventional administrative centre via way of means of the usage of telecommunications gear which includes email, phone, chat and video apps. Telecommuting is the ability for employees to use telecommunications tools such as email, phone, chat, and video applications to complete work tasks outside of the traditional workplace. The general growth of the Internet and advances in unified communications (UC), artificial intelligence, and robotics have made it easier than ever to perform many work-related tasks outside of the normal workplace. Knowledge workers are particularly suitable for working at home or other remote areas. Work that requires the physical handling of special equipment, including vehicles, is not suitable for telecommuting.

Keywords: Telecommuting, video apps, email, traditional workplace

Vol 5, No 1 (2021): Comparative Study of Stress in Male and Female of Final Year Engineering Students

Author: R. S. Swathi

Abstract: Engineering education in India rooted during the British era. It started with the main focus on Civil Engineering and now expanded its branches in different specialized areas. The diversified braches of engineering provides wide opportunities of employment in various public and private organizations with handsome packages. This has resulted in popularity of engineering courses across the country. To meet the demand for engineering courses, India is increasing its sanctioned intake for engineering courses. In the last five years the sanctioned strength grew from 1.15 lakhs to 5.51 lakhs. The number of female students enrolling for engineering courses has also showed tremendous increase in last decade. Today, a large number of Indian engineers have left remarkable impact on the world internationally. To attain these positive outcomes, students have to face many problems and challenges during undergraduate engineering courses. The process of professional education is often stressful. Various studies across the globe have emphasized that students undertaking professional courses, such as medical and engineering studies are subjected to higher stress. Excessive stress could lead to psychological problems like depression, anxiety and also it may cause suicides.

Vol 5, No 1 (2021): A Comparative Study on the Work-Life Balance of Employees Pre and Post Covid Work Culture

Authors: Krishnasamy. T, Sruthi .C, Sabari Sri Chellammal .B

Abstract: Work-life balance is one of the key factors for the employees to achieve success. Organizations have devised various plans, policies, programs to help their employees to achieve the balance between their work commitments and family responsibilities. The present pandemic caused by COVID-19 has caused unprecedented turmoil in human lives. Invoking the typology of crises, we classify COVID-19 as an intractable crisis that necessitated nations to impose lockdowns. As national economies and businesses got a severe blow with this closure, organizations encouraged employees to work from home. Drawing upon the employee isolation literature, we aimed to examine the impact of work from home on employees before and during the lockdown. This investigation would help us learn about the nature and quality of work in the context of the current crisis. Towards this, the study was conducted by taking primary and secondary data sets, and the analysis was made. The study was conducted by collecting data from employees of different sectors. The study found that work responsibilities negatively impact the personal life of employees. Employees reported an increase in working hours, major changes in their roles, reduced levels of productivity, and increased levels of stress. Thus, the present study aimed to assess how employees were coping with work from home during this unprecedented lockdown.

Vol 5, No 1 (2021): The Role of Organizational Culture in Facilitating Employees’ Job Performance in Banking Sector of Odisha

Authors: Anindita Das, Dr. P.C Tripathy

Abstract: This study was designed to examine the impact of organizational culture on employee performance in the banking sector of Odisha. The objectives of the study were to explore the factors of organizational culture which influences employees’ job performance and to study the impact of organizational culture on employees’ job performance. Furthermore, the data for the research was obtained from respondents who were mainly managerial and clerical staffs in the banking sector. A total of 245 questionnaires were distributed but only 200 were retrieved from the respondents. The data were analyzed using factor analysis, multiple regression and ANOVA techniques.

Vol 5, No 1 (2021): An Overview of Digital Financial Literacy

Authors:-V. Sonali, Priyabrata Dash

Abstract:-Out of 28 countries, India ranked 23rd position in literacy scale digital financial data released in Financial Literacy and Education Summit in the year 2012. This reveals the information of level of financial literacy in the nation. Different sectors at their own level trying their best to improve their functioning to cope with the updated technology. There is no doubt that the banking sectors are trying their best to utilize their every function through digital platform but still lot of efforts need to be taken by the financial institution for making every individual of the country making more aware for digital financing. Based upon the various steps undertaken the government for digitization, this study is being quite unique by considering the different steps and assumption of present condition in financial market of India. Modi Government decision for Demonitisation to Digital India a major transformation is being taken place in the Indian economy. These steps not only reduced the paper work but also accumulated every citizen into digital platform. Presently whole world is suffering with the pandemic situation and the digital platform helped a lot during these days. Still more awareness and plans need to be done to make cashless economy.

These can be done by Financial Literacy through different campaign in rural areas, advertisements, giving importance for electronic money.

Vol 5, No 1 (2021): A Study on Employee Engagement with Reference to FMCG Companies

Author:-Shikha Prembahadur Singh

Abstract:-Employee engagement is a measurable degree of an employee’s positive or negative emotional attachment to their job and organization, which profoundly influences their willingness to learn and perform at work. The engaged employee is fully involved in and enthusiastic about his/her work and thus will act in a way that furthers their organization’s interest. Employee engagement is a partnership between the organization and its employees. The engaged employee will stay with the company and they will normally perform better and be more motivated. There is a significant link between employee engagement and profitability. Employee engagement helps to create an environment of trust and openness within the organization.



This paper attempt to study the employee engagement Practices for organization and present the employee engagement adopted by FMCG companies. The researcher has recorded the learning gathered from the cases of the selected organization in order to present the understanding of Employee engagement. It is a conceptual and descriptive study conducted massively with the help of secondary data.


Vol 4, No 2 (2020): “The Role of HOD’s in Assessing Post Training Behavioral Change of Employees in Ace Designer, Bangalore”

Author: Bhavya B S

Abstract: Paper gives overall view and knowledge about The Role of HOD’s in Assessing Post Training Behavior Change Of Employees. Assessing the Change in Behavior is difficult for any organization. Research is found out factors that have not been not included by the HOD’s assess change of behavior after training. The research design research study conducted for six weeks by taking samples from the employees. Data was collected through survey method. And well-designed questionnaire was used to collecting the data. Main objective of study was to study the factors that been considered to assess the behavior change of workers. Inspect the impact of doing post training change in workforces.


The main findings where it is understood that training effectiveness form given by the employee is not been used to assess the behavioral changes and there is no definite procedures are taken to assess the employee behaviour. . Personal interview for clearing doubt and problem of employees has it been conducted yearly once. Main results found that the trainee’s behaviour probably identified by the subordinates see the behaviour all day who are working closely together. Behaviour of some employees changes after six months or a year. For some people never change their behaviour. so it is important to repeat the evaluation regularly. It is understood that conducting regular group activities creates pro-activeness in employees and it reduced stress and keep healthy mind. Keeping good behaviour improves work environment and productivity.

Vol 4, No 2 (2020): Reskilling the Workforce with Proper Knowledge of Ergonomics Among the Workers and Employees for Effective Human Resourc

Author: Dr. V. Abirami, D. Mahalakshmi

Abstract: As  the  job  landscape  evolves, there  happens a need between  the uncertainty and  the  expertise of  the  job  predictions and  job skills. The  organization’s  need and the future  reskilling  of workers  has become  more and more  important in the modern  trend  of the  environment. Some  of the  skills adviser  at  the Chartered  Institute  of Personnel  and  Development (CIPZ)  gives a  detailed  study  about the  reskilling  process as  the  main responsibility  for the reinforcement  of the organizations like Government, individual  concern, industry and  businesses  concerns  who play a  major  role  in the successful  transition  into new, yet  to be developed, jobs. A rapid  digitalized  global  economy  is  has to be made for the proper functioning  of the  ecosystem  as  a  whole. “Future employment is one of the hottest topics of our time,” says Thomas Frey, senior futurist and executive director of the Da Vinci Institute. The  acknowledgement of the  individual  inevitable  changes that  happen in the 21st  century, the  shift of workers responsibility, more than any other group, personal  employment  will be the key driver in the future. In order to  cope up with the new technologies and  knowledge factory, a skill based learning of the techniques  used  is  delivered  and  trained  for the  progress of the  organization and  concern.  Thus I would like to do a detailed study of the reskilling the work force of the workers and employees  with the proper knowledge of the  ergonomics for the effective management of the Human Resource Management. 

Vol 4, No 2 (2020): An Offshoot of Motivation on Employee Performance

Author: Raiyanuzzaman Chowdhury, Md. Saidur Rahaman

Abstract: The purpose of this article is to find out the outcomes of motivation on employee performance. For conducting this study, researchers have used data from secondary sources such as current literatures, empirical research evidence, websites, conferences and seminar papers etc. related to the employee performance specially focused on motivation in an organization. This article also shows the significant positive relationship between employee performance and motivation where sometimes motivation is good but not for all the time, it is based on the organizational situation. The study also showed that, when employees feel stressed and create obstacles in productivity in the organization, motivation works well and employees’ job performance increases. The researcher recommends that motivation can help the organization and employee as well to increase the performance.  The organization needs to be more focused on their own capability, resources and management practices to develop the culture of giving positive motivation more alongside sometimes negative motivation.


Vol 4, No 2 (2020): Negative Motivation Every So Often Boosts the Employee/Job Performance

Authors:-Md. Saidur Rahaman , Md. Mahbub Hussain 

Abstract:-Society since ancient times faced with a weak involvement of human resources in organizations. Therefore motivating employees became today an important objective for organizations that want to remain viable on the market today. The motivation of human resources, either positive or negative, in the organization brings an extra performance to the manager that hopes to reach the organization’s goals. This research paper investigates the relationship between negative motivation and its effect on employee performance. The results and findings indicated that positive motivation has positive effects on employee performance, while there is a significant negative relationship exists between positive motivation and employee performance. The researcher recommends that negative motivation sometimes enhance employee performance.

Vol 4, No 2 (2020): “A Study on Hotel and Tourism Industry in Respect of Women Entrepreneurship at D.K District”

Authors:-Guru Prasad KJ, Varun Dongre

Abstract:-The participation of women in business is now a contemporary issue through worldwide. This study was conducted on the prospective for analyzing the empowering of women through entrepreneurship development. This study has tried to find out the motivational factors to be an entrepreneur and the constraints that hinder their entrepreneurial abilities. To find out a justified result the study was based on the primary data. However the factors that have been revealed as a motivational tool for women entrepreneurs are helping husband, financial independence, availability of loan, social position, family support, creativity development, helping society, social value constraints etc. and the study also reveals with the help of 30 respondents that women entrepreneurship business need concentration from the government. Women are taking less support from the government as they do not have knowledge regarding the available schemes under the government. Even though it is a major constraint women have many opportunities to carry out the small businesses as a shopkeeper, tailoring, beauty parlor and making masala powder etc. if the women who engages themselves in such type of businesses can get a good amount of return on their investments. Hence, the study focuses on the finding factors supporting and constraining women entrepreneurs in coastal Karnataka. Set of hypothesis analyzed through SPSS by applying different econometric and statistical techniques like tables, charts, graph, one way ANOVA test, and regression analysis and co-efficient of correlation technique.  Final conclusion is drawn on the basis of empirical findings throughout the study.

Vol 4, No 1 (2020): TO ‘Train ‘or ‘Drain’: Is the Training Only Solution for Organizational Performance?

Authors:-Dr. Nisar Ahamad Nalband, Fahad Saud Alaqely

Abstract:-Saudi Arabia is one of the youngest developing countries in the world, so far it has been enjoying its revenues generated from the petroleum. Due to increase in the population and change of mind set of the people from the traditional way of life to global way of life style and fluctuations in oil prices results into a pressing need on the part of the government to shift its focus from mere oil generated revenues to other avenue’s.


Saudi Arabian work force is unique by itself due to too much of dependence on expatriate workforce on one hand and nationalistic approach in staffing on the other hand. Recently there is an emphasis from the government on private sector to provide jobs to its nationals only.


The management practices in Saudi Arabia across private sector are very traditional to very modern or latest."Wasta" (recommendation) is a unique traditional practice in particular in the country's stiffing culture. This case discusses about its presence and impact on the management practices as well on the organizations performance

Vol 4, No 1 (2020): A Study on Employee Satisfaction at Co-Operative Sector

Authors: Rinki Sinha, Dr. Vijay Gondaliya

Abstract: The purpose of the study is to explore the satisfaction level of co-operative society’s employee in Bardoli taluka of Surat District in Gujarat. The basic parameter is taken such as job satisfaction, job description and job performance and their sub parameters related to the points. Job Satisfaction and Performance is an important output that employees work for the organizations. It comprises of intrinsic and extrinsic factors that help to maintain an able and willing workforce. In this research researcher has used exploratory and descriptive research. This paper aims to examine the co-operative societies’ employee satisfaction towards job description and performance. 120 employees of Bardoli taluka’s cooperative societies are conducted through self-administered structured questionnaire. The findings of present study shows that the employees are satisfied with their job with respect to working condition, grievance policy, salaries and other facilities as well as working environment. Also it can be increased by giving them more salaries and bonus and this can increases the satisfaction level of the employees and can attract more works.

Vol 4, No 1 (2020): A Study on Customer Satisfaction towards KTM Bikes In Erode

Authors:-K.V.Shanmugavadivu , G.Kalaimani

Abstract:-Customer satisfaction is defined as a measurement that determines how happy customers are with a company's products, services, and capabilities. Customer satisfaction information, including surveys and ratings, can help a company determine how to best improve or changes its products and services. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Consumer preference is defined as the subjective tastes of individual consumers, measured by their satisfaction with those items after they’ve purchased them. Customer satisfaction provides a leading indicator of consumer purchase intentions and loyalty. Customer satisfaction data are among the most frequently collected indicators of market perceptions. 

Vol 4, No 1 (2020): A Role of Human Resource Outsourcing

Authors: Dr. Kavitha. KR, Antony David

Abstract: Most of the organizations these days source hour services to Republic of India, as a result of that they are doing not have the proficiency or the experience to upset hour services in-house. Moreover, organizations favor to source hour services so as to save lots of on time and energy. HRO is growing fashionable passage of your time. Hour is clothed to be golden career choices for innumerable people; it reduces the charge of managing workers. Human resource outsourcing reduces prices by pooling thousands of companies. This lowers the value of health profit plans, retirement plans, workers’ compensation insurance, and legal experience. Human resource outsourcing corporations’ area unit a lot of economical because the talent and infrastructure is already in situ. Once a tiny low business hires the human resource outsourcing firm, it offers them access to programs at reduced rates and a to kenish time investment. This paper place lights on positive aspects of HRO and the way it's coming up to be saving the investment of company on accomplishment. Like however the methods obtaining outsourced the workers also are obtaining outsourced in order that time and investment behind the accomplishment process may be checked. This paper focuses on however HRO could be a live blood for several little businesses wherever a lot of variety of individuals aren't needed if work gets augmented outsourcing to others is a possibility in order that assignment work to others and obtaining it done. The paper additionally place glimpses on HRO has become a roadmap to transformation and alter, that is extremely a lot of in would like for fulfillment of any unit? Hour will deliver correct mix of core and noncore hour Services with efficiency and effectively.

Vol 4, No 1 (2020): A Study on Work-Life Balance of Women Employees in Coimbatore City

Authors:-Dr. S. Jayashree,  Suyambu Arun Kumar. A

Abstract:-The main objective of the present study is to know of about the work-life balance of women employers in Coimbatore city. To accomplish this purpose, it has been hypothesized to cull out the problems faced by women in their workplace and to determine the level of satisfaction of both male & female employees in their workplace. A sample of 75 male employees, 75 female employees and 50 employers has been selected as respondents for the study. Percentage analysis and mean rank tests have been applied on the collected data to assess the observation. The results have revealed about their problems faced and level of satisfaction among the employers.


Vol 3, No 2 (2019): A Conceptual Framework of Occupational Stress and Coping Strategies

Authors:-Mr. Tinku Joy

Abstract:-Stress studies are becoming more and more attention nowadays, the financial crisis and recession of 2008 around the world further contributed in increasing higher levels of stress among employees, particularly in the corporate context. The organizations, to make themselves efficient in utilization of resources, have gone through entire restructuring, layoffs, downsizing, and mergers. This has resulted in unstable employee-employer relationship which has caused a great deal of stress among employees. There is no such thing as a stress-free job in the world. Everyone in his/her work is exposed to tension, frustration and anxiety as he/she gets through the duties assigned to him/her. In order to make our work experience and environment as pleasant as possible, it is better that we learn the technique of moderating and modulating our personal stress levels. Hence the research has shown that high level of stress seriously affect the performance of employees as well as their health condition. This article reviews and summarizes three decades of empirical literature concerned with stress in general and occupational stress in particular with major coping strategies.

Vol 3, No 2 (2019): Surface Acting-A New Paradigm for Assessing the Salesperson’s Efficiency; Study on organized retail outlets

Authors:-Dr. Issac George

Abstract:-Emotion is one of the distinctive traits that make the person. The dimensions of emotions are used to create, monitor, and preserve social bonds. The heart of the service industry depends on the emotional displays of service employees. Service employees are also called as emotional laborers because the spirit of the service industry is not only “getting a job done,” but also involves getting the job done with the right attitude, with the right degree of sincerity, and with the right amount of concern for the customers. All these works well when the employee is capable of managing his/her emotions in the work place. A salesperson expresses his or her emotions through surface acting, deep acting or genuine emotion. Surface acting is the manner of a person in suitably expressing unreal feelings and controlling real feelings. Frequently concealing real feelings could cause more emotional burnout and emotional inconsistency. Salespersons in service roles have to perform emotion work by regulating inappropriate emotions in their daily face-to-face interaction with clients and superiors; in order to comply with emotional standards that are congruent with their job requirement. The salespersons at the service counter alter the outward expression of emotional dimensions in the service of altering inner feelings. The primary objective of the study is to assess level of surface acting of salespersons working in the organized retail outlets. The researcher also assessed the level of surface acting on the basis of gender and marital status. The study is descriptive in nature. Purposive sampling was the technique used for sampling. The sample size for the study was 77. Primary data was collected by using structured questionnaire. The information collected from the sales persons was analyzed through different statistical tools. The study is very relevant in the current retail scenario as the emotion of a person plays a critical role in determining their success in the firm. More over most of the employers in the service field assume that the friendliness and good cheer of employees are strongly related to customer satisfaction and increase customer commitment, loyalty, and therefore, affect bottom lines.

Vol 3, No 2 (2019): Recruitment Process Made Easy

Authors:- Pavan Kumar Balivada, Dr. Tulika Sharma

Abstract:-With the increased complexity in workplaces of today, the task of hiring requires adapting to the changing times and needs. The article aims at identifying new hiring trends and endeavours to provide solutions thereof. This article is the result of search of online recruitment tools and gives insight into the various recruitment tools available online. These tools can go a long way to ease the recruitment processes.

Vol 3, No 2 (2019): Job Crafting and Its Impact on Employee Retention


Abstract:-The positive core construct of Job Crafting which is characterized by resource support, seeking job challenges, work demands, Leader Member Exchange a major role in Human resource development and Employee Retention. Another positive resource is the construct of leader member exchange which is the state of relationship between the employee and managers . The study aims to explore the constructs of Job crafting and Employee Retention among IT employees. Coimbatore is the most industrially developed and commercially vibrant districts in Tamil Nadu. Random sampling was used for data collection fromIT professionals in Coimbatore district. The data collected was analyzed by developing suitable hypothesis. Independent sample T-test, Anova, Correlation and Multiple regression was used to assess the impact of the constructs. The research findings show that there is positive relationship between Job Crafting with respect to employee retention

1 - 25 of 53 Items     1 2 3 > >>