Journal of Human Resource and Customer Relationship Management



Vol 7, No 2 (2023): An Descriptive Study on the Role of Organization in Employee Engagement in Private Sector – Telecommunication Company in

Author:Rajani James

Abstract:The purpose of the research study is to know the current practices by the organization for employee empowerment at Telecommunication Company in Sultanate of Oman. In this study the researcher considered three strategic management practices organizational goal clarification, trust and Skill development to be analyzed, as researchers think that these three concepts of strategic management practices are having more impact for employee empowerment at Bank Muscat, which will be analyzed through this. The objectives of the study are to determine if there is a relationship between strategic management and employee empowerment, to determine the current practices by the organization for employee empowerment and to determine how managers direct change, strategy, and innovation. This study used a quantitative analysis, percentage analysis, Karl Pearson’s coefficient of Correlation, ANOVA (single factor) to examine the good strategic management practices to empower employees at Bank Muscat. This study found that there is a positive relationship between organizational goal clarification and employee empowerment, there is positive correlation between skill development and employee empowerment and negative relationship between Trust and employee empowerment. However, The Analysis of ANOVA showed that skill development practices in the organization might have less impact on employee empowerment. In addition, the analysis of ANOVA illustrates that the significant difference is existed and were accepted while analyze the variable of organizational goals clarification. Whereas, the analysis of both correlation and ANOVA showed that there is negative correlation, and no significant difference is existed while testing the variable of Trust. This indicates the trust practices in the organization might have less impact on employee empowerment.

Keywords: ANOVA, Telecommunication Company, Employee Empowerment, Bank Muscat

Vol 7, No 1 (2023): Building a Resilient Workforce Strategies for Effective Human Resource Development

Authors:Aarohi Verma, Lalita Pathak

Abstract: In today's rapidly changing and uncertain business landscape, organizations must build a resilient workforce to navigate challenges and achieve sustainable success. Human Resource Development (HRD) plays a critical role in developing and nurturing employees' skills, knowledge, and attitudes to enhance their adaptability and resilience. This paper explores the importance of building a resilient workforce and presents strategies for effective HRD practices that can foster resilience at the individual and organizational levels. By implementing these strategies, organizations can cultivate a culture of continuous learning, agility, and adaptability, enabling their workforce to thrive in the face of adversity.

Keywords: Job Satisfaction, Employee's Expectations, Greater Opportunities

Vol 7, No 1 (2023): Job Satisfaction towards It Employees with Special Reference to Saravanampatti

Authors Name:- V. Hari Krishnan, Priya Darshini. S

Abstract:- The term "job satisfaction" describes how someone feels about their employment. if the employee's expectations are met (or) if the employee receives more money than what makes him or her happy. Organisational commitment will increase as job satisfaction rises. The increased production is the effect of this. The main goals of this essay are to evaluate job satisfaction, determine its effectiveness, and discover the various organisational and personal factors that affect employees' job satisfaction. A sample of 125 respondents has been used in this investigation. For research analysis, percentage analysis, weighted average, and chi-square have been used. The level of employee satisfaction with regard to the main organisational aspects was made clear by this investigation. This study unequivocally demonstrates that workers inside an organisation are generally content with their jobs. The company should take into account factors like pay, the rapport between workers and managers, how complaints are handled, and how to give new hires greater opportunities.

Keywords:- Job Satisfaction, Employee's Expectations, Greater Opportunities

Vol 7, No 1 (2023): A Study on Stress towards Faculty Members on Coimbatore City

Authors:  M. Vani Bagvathi, G. M. Madhan Kumar

Abstract: Stress is an inevitable and unavoidable component of life due to increasing complexities and competitiveness in living standards. The speed at which change is taking place in the world today is certainly overwhelming and breathe taking. In the fast changing world of today, no individual is free from stress and no profession is stress free. Everyone experiences stress, whether it is within the family, business, organization, study, work, or any other social or economical activity. The specific stress experienced by people, often depends on the nature and demands of the setting in which people live. Thus, teachers, engineers, doctors, managers and people in other professions experience different types of stresses to different degrees. The professional role is extremely demanding because they serve to the society. Stress among teachers has become a topic of professional interest but studies relating to teacher’s stress have not been carried out on large scale. Hence, the study on stress management among the college teachers with reference to Coimbatore city has been undertaken. The objective of the study is to know the factors influencing stress among the college teachers. Five major employment organization source of stressors taken for the study were work stressors, role stressors, personal development stressors, interpersonal relations stressors, organizational climate stressors. For the purpose 50 respondents were selected using simple random sampling. A structured questionnaire was administered to the respondents and the primary data is collected. The secondary data is collected through various sources like magazines, journals, etc. and based on the analysis made the results are given.


Keywords: Stress, changing environment, Education, Social or Economical Activity

Vol 7, No 1 (2023): A Conceptual Study on Digital Revolution and Human Resource Management

Authors: Md. Sirajuddin, Dr. K. Rajesh Kumar

Abstract: The worldwide monetary circumstance and should be more ready for cutthroat provokes put squeeze on present day organizations to move toward revolution and digitalization. As a result of quick innovative turn of events and the speed of progress and thusly constrained Upset of plans of action and work plan, associations are confronted with a requirement for a monstrous difference in highlights and a drawn out job of HR the board processes. To have the option to drive future hierarchical execution, HR pioneers and experts are expected to cause changes in the abilities and skills they to have and to get and have new ones. The basic parts of a computerized Transformation system that can assist with accomplishing an upper hand are human resources, scholarly capital, and information. The reason for this paper is to investigate and expound on the contemporary position and the changing capability of HRM considering computerized Upset. In that sense, an extensive examination of accessible writing has been led tending to the spaces of HR arranging, reward the board, execution the executives, worker commitment, preparing and improvement, wellbeing and security, representative relations, as well as their change affected by computerized Upset.

Keywords: Digital Revolution, Human Resource Management

Vol 7, No 1 (2023): Employee Perception towards HR Policies in It Company, Chennai

Authors: Babitha Lucin Rani B, M. Abi, A. Priyadharshini 

Abstract: HR policies, procedures and practices establish a framework to help and manage people. The employees, employers and organisation as a whole will be able to function properly only with the help of HR Policies. The objectives is to study the HRM policies and practice in an IT company focusing mainly on leave and safety policy, to analyse existing culture, its influence on job satisfaction, safety and security and relationship between employee and employer. The HR policies are the base of every function in the organisation including the communication between employees and employers and they pave the way for the organisation to move towards the organizational objective. The HR policies of IT Company are studied upon in this project and the perception of employees towards them is analyzed. For the study, Primary data source Questionnaire is given to a sample population size of 134 respondents using convenient sampling method. The study establishes that the organisation has got a positive perception towards most of the policies especially leave policy. But the employees are not satisfied with certain security policies which the company is suggested to work upon. Also, the survey proves that the HR policies are giving so many benefits to the employees especially Job Satisfaction. The company IT Company is suggested to maintain and improve the HR policies of the organisation so that everyone in the organisation can have a good environment along with other benefits. The positive stand of employees because of HR policies of organisation shows the reputation of the inside and outside the company.

Keywords:  HR Policies, Job Satisfaction, Safety and Security


Vol 6, No 2 (2022): A Concise Investigation and Evaluation of the Promotion and Reward and Policy

Author:- Mayank Gupta

Abstract:- Strategic reward management is the process of anticipating what an organization's incentive policies and practises will need to be in the intermediate or reasonably far future. It is concerned with the organization's bigger business difficulties and the general directions in which reward management must go to assist in dealing with these issues in order to accomplish longer-term business goals. This article discusses reward and promotion policy. The article addresses policies via the use of numerous studies, structures, and models.

Keywords:- Reward System, Promotions, Strategic Management, Finance

Vol 6, No 2 (2022): An Investigation on the Relationships between Organizational Training and Organizational Commitment

Authors:- Latika Sharma, Davinder Malhotra

Abstract:- Organizational training and organisational commitment have a direct link. The links between organisational training and organisational commitment have long been a focus of organisational behaviour researchers. By examining past theoretical and empirical studies on organisational training and organisational commitment, this study explored the causal link between organisational training and organisational commitment. It also describes the key theoretical approaches. Data from prior research were used to evaluate the impact of organisational training on organisational commitment. The study's key conclusions are that there is a substantial beneficial relationship between organisational training and organisational commitment. Furthermore, the study suggests that the more training employees receive, the higher their degree of loyalty to the organisation.

Keywords:- Organizational Training, Organizational Commitment

Vol 6, No 2 (2022): Aspects of Performance Evaluation Concerning Growth and Motivation

Authors:- Apoorve Sogra, Kabeer Choudhary

Abstract:- It is important that they obtain excellent replies if performance assessments are to have a positive impact on employee behaviour. The research of two unique correlations between staff members' perspectives and an employee's performance under consideration is now the subject of this evaluation. An insufficient analysis of personnel indicators revealed that the hypothetical links between performance evaluation of various forms of self-employment and personal development function mediates with the assistance of employees' fundamental motivations and similarly strongly considered their independence. This observation leads to the optimistic and mostly correct conclusion that self-reliance evaluates the link between overall drawing performance and the perceived superior performance test. As a result, it is critical to emphasise the significance of employee involvement, which goes hand in hand with independence and freedom. Incorporating personnel with a high degree of freedom into an inclusive performance review may result in increased confidence. The study shows that, although communication improves for workers whose independence is threatened, it deteriorates for those who are determined to keep their freedom. It is commonly argued that in order for performance assessments to have a positive impact on employees' behaviour, they should get favourable analytical feedback. The purpose of this study was to examine two alternative models that connect employee perceptions to reported activity performance and enhanced performance. According to numerous viewpoints on employee indicators, the link between the performance evaluation of perceived performance and the performance of the report you report is defined by the employees' core motives and is strongly supported by their independence. The most encouraging and relevant conclusion from this study is how self-regulation measures the relationship between perceived better performance rating and performance. As a result, the consequences for employee engagement, independence, and freedom should be underlined. This may stimulate the adoption of stringent independent research in performance rating including employees. It has also been stated in the study that relationships are positive for employees with little independence, but harmful for those with high autonomy.

Keywords:- Performance evaluation, management of human resources, performance control, and orientation

Vol 6, No 2 (2022): Human Resource Management in the 21st Century: New Strategic Functions

Authors:- Alka Kumari, Dr. Bindu Arvind Pratap

Abstract:- Human Resource Management developed from organisational psychology and has shown to be a significant approach for managing organisations. Human Resource Management practise has developed as an unavoidable requirement for 21st century modern enterprises. HRM is largely responsible for an organization's people dimension. Its fundamental premise is based on people at work, implying that when properly motivated, even ordinary people can generate amazing outcomes. This chapter focuses on the function of human resource management methods, the importance of human resource managers, and the forthcoming issues that 21st century HR managers will confront.

Keywords:- challenges, people dimensions, 21st century.

Vol 6, No 2 (2022): Management of Human Resources and Its Importance to Organizations

Authors:- Sadiah Rizwan, Harsh Runija

Abstract:- The purpose of this study is to determine the function of human resource management in enterprises. A literature review is used in this study. According to the debate, human resource management has three purposes: managerial functions, operational functions, and functions to achieve corporate goals in an integrated way. Human resource management is responsible for staff procurement, human resource development, compensation management, occupational safety and health, labour relations, and industrial relations. Human resource management's primary goal is to increase the contribution of human resources (employees) to the organisation. All organisational operations in accomplishing its aims may be understood to be dependent on the persons who govern the organisation. As a result, personnel must be appropriately managed so that they can support the business in attaining the organisational goals that have been established. To meet the goals of human resource management as carried out by HR managers and managers across all business lines, as well as through outsourcing.

keywords:- HRM; Organization; Politics; Economics; Law; Socio-Cultural; Administration; Technology

Vol 6, No 1 (2022): Organizational Learning and the Influence of Innovative HR Practices

Authors:- Dr. Reeda Kunhimangalam, Pramod Tharu Panakkal

Abstract:- The purpose of this study is to establish a theoretical framework for demonstrating the influence of innovative human resource practises on organisational learning. According to the reviewed research, high performance human resource strategies strongly promote organisational learning. Various high-performance human resource techniques linked to organisational learning Training, performance management, performance evaluation, performance-based remuneration, empowerment, and competency development are all examples of high-performance human resource techniques.

Keywords:- Organizational Learning, HR Practices, High-Performance, Performance Management

Vol 6, No 1 (2022): An Investigation on the Role of Non-Governmental Organisations (NGOs) In Human Resource Development

Authors:- Dhuruv Bansal, Aditi Singh, Amit Goel

Abstract:- The country's human resources are critical to its growth. Human Resource Development is concerned with the development of people's skills, knowledge, and competences. It is a people-centered idea. Human Resource Development can be used on a national and organisational scale. To execute diverse activities in society, people require competences such as knowledge, attitude, values, and skills. A better degree and quality of task performance necessitates a higher level of knowledge and abilities. Without ongoing growth of people's capabilities, an organisation and a country are unable to fulfil their objectives. The growing number of joint ventures between India and international firms, the import and export of technology and other resources, and the significance of successful partnerships all raise concerns about human resource management and development in other nations.Various groups play critical roles in the country's growth. NGO is one of the most essential sorts of organisations. Social movements include non-governmental organisations (NGOs). NGOs work in a variety of disciplines, but they are most commonly linked with those pursuing social reform and improved quality of life.

Keywords:- Non- governmental organisations, Social movements, Skills, NGOs, Human Resource Development

Vol 6, No 1 (2022): A Study on Business CRM: Opportunities and Challenges

Authors:- Abhijit Khandelwal, Aditya Gautam

Abstract:- For the past decade or so, customer relationship management (CRM) products have been a commercial reality. There are still some unknowns when it comes to the successful adoption and management of CRM systems in businesses. This article attempts to highlight the most critical difficulties and possibilities that CRM systems confront in a fast changing business environment through a thorough assessment of the CRM deployment paradigm.

Keyword:- Customer Relationship Management, nformation Systems, Business.

Vol 6, No 1 (2022): Impact of Employee Counseling in Job Satisfaction

Authors:- C. Arun, R Anbarasan

Abstract:-  More than two persons joined together and put their efforts for the achievement of goals or objectives are called as business or organization. For the effective achievement, the persons involved in the process should have satisfaction towards the work or activity they involve or do. i.e Employees in organization should have greater satisfaction towards the job which indirectly increase the productivity of organization. This paper is a study about job satisfaction and the impact of employee counseling on job satisfaction. The objective of study is to understand the need of employee counseling in organization and recognize the impact of employee counseling over job satisfaction. 

Keywords:- Machine, Bread Slicer, Slicer, Electric motor



Vol 5, No 2 (2021): The Role of HR in Total Quality Management

Authors: Kowshik Raja A

Abstract: Human resource management and total quality management having been identified as “new†approaches have attracted a great deal of practitioners’ interest. Total quality management has become a frequently used term in discussions concerning quality. The term used for today’s new concept of quality is total quality management or TQM. TQM is considered to be an important management philosophy, which supports the organizations in their efforts to obtain satisfied customers. A fundamental aspect of the soft dimensions of TQM is Human Resource Management (HRM). Human resource management is responsible for how people are treated in organizations. It is responsible for bringing people into the organization, helping them perform their work, compensating them for their labors, and solving problems that arise.

The TQM approach brings changes in the attitudes and expectations of the managers about the roles of human resource managers. TQM can avoid the dangers of demotivating people but care should be taken to ensure that TQM does not also became a recipe in which certain visible techniques replace the substance of customer focus, team work and decision-making. This paper outlines the basic principles of Total Quality Management. The main idea is to establish a relationship between Human Resource Management and Total Quality Management and the role of the human resource department to an implementation of total quality management.

Keywords: Human Resource Management (HRM), Total Quality Management (TQM), Quality, Implementation, Principles, Improvement

Vol 5, No 2 (2021): Customer Satisfaction in Banks

Authors: Thimmaiah Bayavanda Chinnappa

Abstract: Banks are the mart of the world, the nerve centers of Economics and Barometers of nation’s property.  Banking in India is indeed as old as Himalayas.  But, the banking functions became an effective force only after the first decade of 20th century. India is having around 600 banks with 4800 branches spread all over the country and these were nationalized in a three-phased manner. Today the cost of retaining a customer is just one-tenth the cost of acquiring a new one. Banks do offer tangible services but which cannot satisfy the customers, who need intangible services, which could be experienced like behavior and efficiency of staff, speed of transactions and the ambience. The need of this study is to bring out by what extent the selected bank branches cater the needs of customers of Ooty in Nilgris District viz.,. State Bank of India, Indian Bank and the Canara Bank.  This study is coined with twin objectives  first To understand how far the physical facilities is feasible  and second  To elicit the opinion of the customers on their satisfaction of the selected branches.

Keyword: Banks, Customer Satisfaction, Customer Relationship, Managers, RBI Guidelines

Vol 5, No 2 (2021): A Study on Work-Life Balance in Higher Educational Institutions

Author: Kowshik Raja A

Abstract: The success of an educational institution is determined by the pass percentage of the students and the placement record of the institution. Thus, in order to give a bright future to the students and the institution, the teachers play an important role. Teaching faculty can bestow their full potential and efficiency for the development of their pupils, while they derive high level of job satisfaction. Job satisfaction, in turn depends on an efficient way of managing their work and family commitments. So, this study is about identifying the factors influencing work and life balance and to find the ways in which the teaching faculty balance their work and life. The results of the study exhibit the age, the number of elders in their family, number of working hours, number of years of experience, government policies and psychological pressure. However, the results of the study disclose that teachers, if trained with emotion management, time management and work management skills they can be highly productive, balance work and life. The findings of the study will be helpful for the higher educational institutions to bring out methods that would not only attract and retain the employees for long period but also make them highly productive.

 Keywords: Educational institution, Job satisfaction, Work-life balance

Vol 5, No 2 (2021): A Study on Students’ Attitude towards State Transportation Corporation Bus Services

Author: Kowshik Raja A

Abstract: This study tends to convey the attitude of college students towards STC Bus Services. The objective of this study is to identify the level of satisfaction of services offered by STC and problems faced by college students in availing the services of STC. A sample of 100 respondents - College student’s residing in Coimbatore city were collected and analysed using percentage analysis. It is found from the study that majority of the College Students are aware of Weekly, Monthly, Yearly passes and also satisfied with the service of STC buses. Most of the College students opined that less space for standing inside the bus and not returning the balance amount as a problem .The College students expect certain services and facilities from the STC such as Extra buses during peak hours, Maintenance of buses, comfortable seats which are very common. The study conclude that if these suggestion are taken into consideration by the government then STC will always remains number one in providing the services with utmost satisfaction not only to the College students but also for the general public.

Keywords: STC, Bus Service, Satisfaction of Service

Vol 5, No 2 (2021): The Benefits of Telecommuting of Employees

Author: Narsinha S. Pawde

Abstract: This paper analyses and highlights the role of telecommuting and its pros and cons. Telecommuting is the ability for a worker to finish work assignments from out of doors the conventional administrative centre via way of means of the usage of telecommunications gear which includes email, phone, chat and video apps. Telecommuting is the ability for employees to use telecommunications tools such as email, phone, chat, and video applications to complete work tasks outside of the traditional workplace. The general growth of the Internet and advances in unified communications (UC), artificial intelligence, and robotics have made it easier than ever to perform many work-related tasks outside of the normal workplace. Knowledge workers are particularly suitable for working at home or other remote areas. Work that requires the physical handling of special equipment, including vehicles, is not suitable for telecommuting.

Keywords: Telecommuting, video apps, email, traditional workplace

Vol 5, No 1 (2021): Comparative Study of Stress in Male and Female of Final Year Engineering Students

Author: R. S. Swathi

Abstract: Engineering education in India rooted during the British era. It started with the main focus on Civil Engineering and now expanded its branches in different specialized areas. The diversified braches of engineering provides wide opportunities of employment in various public and private organizations with handsome packages. This has resulted in popularity of engineering courses across the country. To meet the demand for engineering courses, India is increasing its sanctioned intake for engineering courses. In the last five years the sanctioned strength grew from 1.15 lakhs to 5.51 lakhs. The number of female students enrolling for engineering courses has also showed tremendous increase in last decade. Today, a large number of Indian engineers have left remarkable impact on the world internationally. To attain these positive outcomes, students have to face many problems and challenges during undergraduate engineering courses. The process of professional education is often stressful. Various studies across the globe have emphasized that students undertaking professional courses, such as medical and engineering studies are subjected to higher stress. Excessive stress could lead to psychological problems like depression, anxiety and also it may cause suicides.

Vol 5, No 1 (2021): A Comparative Study on the Work-Life Balance of Employees Pre and Post Covid Work Culture

Authors: Krishnasamy. T, Sruthi .C, Sabari Sri Chellammal .B

Abstract: Work-life balance is one of the key factors for the employees to achieve success. Organizations have devised various plans, policies, programs to help their employees to achieve the balance between their work commitments and family responsibilities. The present pandemic caused by COVID-19 has caused unprecedented turmoil in human lives. Invoking the typology of crises, we classify COVID-19 as an intractable crisis that necessitated nations to impose lockdowns. As national economies and businesses got a severe blow with this closure, organizations encouraged employees to work from home. Drawing upon the employee isolation literature, we aimed to examine the impact of work from home on employees before and during the lockdown. This investigation would help us learn about the nature and quality of work in the context of the current crisis. Towards this, the study was conducted by taking primary and secondary data sets, and the analysis was made. The study was conducted by collecting data from employees of different sectors. The study found that work responsibilities negatively impact the personal life of employees. Employees reported an increase in working hours, major changes in their roles, reduced levels of productivity, and increased levels of stress. Thus, the present study aimed to assess how employees were coping with work from home during this unprecedented lockdown.

Vol 5, No 1 (2021): The Role of Organizational Culture in Facilitating Employees’ Job Performance in Banking Sector of Odisha

Authors: Anindita Das, Dr. P.C Tripathy

Abstract: This study was designed to examine the impact of organizational culture on employee performance in the banking sector of Odisha. The objectives of the study were to explore the factors of organizational culture which influences employees’ job performance and to study the impact of organizational culture on employees’ job performance. Furthermore, the data for the research was obtained from respondents who were mainly managerial and clerical staffs in the banking sector. A total of 245 questionnaires were distributed but only 200 were retrieved from the respondents. The data were analyzed using factor analysis, multiple regression and ANOVA techniques.

Vol 5, No 1 (2021): An Overview of Digital Financial Literacy

Authors:-V. Sonali, Priyabrata Dash

Abstract:-Out of 28 countries, India ranked 23rd position in literacy scale digital financial data released in Financial Literacy and Education Summit in the year 2012. This reveals the information of level of financial literacy in the nation. Different sectors at their own level trying their best to improve their functioning to cope with the updated technology. There is no doubt that the banking sectors are trying their best to utilize their every function through digital platform but still lot of efforts need to be taken by the financial institution for making every individual of the country making more aware for digital financing. Based upon the various steps undertaken the government for digitization, this study is being quite unique by considering the different steps and assumption of present condition in financial market of India. Modi Government decision for Demonitisation to Digital India a major transformation is being taken place in the Indian economy. These steps not only reduced the paper work but also accumulated every citizen into digital platform. Presently whole world is suffering with the pandemic situation and the digital platform helped a lot during these days. Still more awareness and plans need to be done to make cashless economy.

These can be done by Financial Literacy through different campaign in rural areas, advertisements, giving importance for electronic money.

Vol 5, No 1 (2021): A Study on Employee Engagement with Reference to FMCG Companies

Author:-Shikha Prembahadur Singh

Abstract:-Employee engagement is a measurable degree of an employee’s positive or negative emotional attachment to their job and organization, which profoundly influences their willingness to learn and perform at work. The engaged employee is fully involved in and enthusiastic about his/her work and thus will act in a way that furthers their organization’s interest. Employee engagement is a partnership between the organization and its employees. The engaged employee will stay with the company and they will normally perform better and be more motivated. There is a significant link between employee engagement and profitability. Employee engagement helps to create an environment of trust and openness within the organization.



This paper attempt to study the employee engagement Practices for organization and present the employee engagement adopted by FMCG companies. The researcher has recorded the learning gathered from the cases of the selected organization in order to present the understanding of Employee engagement. It is a conceptual and descriptive study conducted massively with the help of secondary data.

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