Journal of Marketing and Sales Management

The Journal of Marketing and Sales Management is a peer reviewed journal presenting latest and outstanding papers covering the broad areas of Marketing and Sales Management.

The objective of this journal is to bring together and share sales and marketing interests from different disciplines around the world.

Focus and Scope cover (but not limited to):

• Economic Analysis

• Marketing Management

• Sales Mgmt, Communication

• Financial Management

• Product & Brand Management

• Consumer Behaviour

• Distribution & Logistics

• Knowledge Management

• Advertising & Sales Promotion

• Industrial Marketing

• Management in Action - Social, Economic & Ethical Issues

• Customer Relationship

  
  We invite authors to suggest and submit papers on all aspects of Sales and Marketing Management. This journal’s focus and scope is not limited to the topics mentioned above.

Authors:- Dr. Kritika, Dr. Anand Prakash, Aditi

Abstract:- With the growth of the economy there is also an increase in the consumption pattern all across the world. Due to this excess consumption, economy is being severely exploited. This also resulted in the various environmental problems like: Loss of biodiversity and ozone depletion which ultimately become a reason of people concern and sparked the green movement for the protection of the environment. Even in India the demand for the green product is rapidly increasing because of the consumers concern for the environment. The present study is about the “Consumer Behavior towards Green Product”. The present study aims to identify the relation or association between the factors that affect the consumers’ behavior for green products. For this purpose convenience sampling method was used and primary data were collected from the 40 respondents through online questionnaire containing close-ended questions.

Keywords:- Green product, Consumer behavior, Environment, Environment friendly.