International Journal of Marketing, Sales and Brand Management

The International Journal of Marketing, Sales and Brand Management, published by Mantech Publications, is a peer-reviewed forum dedicated to cutting-edge research in marketing strategy, sales effectiveness, and brand development. It covers topics such as digital marketing innovations, brand equity management, sales force optimization, and consumer behavior insights. With a focus on bridging academic rigor and real-world practice, the journal features empirical studies, case analyses, and theoretical contributions. It invites submissions from scholars, marketers, and industry professionals worldwide to share actionable insights that drive marketing and branding excellence.
Journal Particulars
| Title | International Journal of Marketing, Sales and Brand Management |
| Issues Per Year (Frequency) | 2 issues (June, December) |
| Format of Publication | Online + Print |
| Starting Year | 2019 |
| Subject | Management |
| Type of Publication | Peer-reviewed Journal (Refereed Journal) |
| Language | English |
| Publisher | Mantech Publications Pvt. Ltd. |
| Publication Address | 402, 4th Floor, Plot No-127, Gyankhand-1, Indirapuram, Ghaziabad-201014 Uttar Pradesh (U.P.) |
| Email id | info@mantechpublications.com, mantechpublications@gmail.com |
| Contact No | 7838047803, 0120 – 4076613 |
| Copyright | © Mantech Publications Pvt. Ltd |
| Readership | Professors, Research Scholars, Students, Engineers |
| Website | https://mantechpublications.com/international-journal-of-marketing-sales-and-brand-management/ |
| Indexed in | Google Scholar, Crossref, Figshare, Zenodo, DOI |
| Editor -in-Chief | Dr. Sujitha Annie Kurian |
| ISSN |
Editorial Board
Editor-in-Chief
Dr. Sujitha Annie Kurian
Designation: Dean & Associate Professor
Department: Management
College Name: Marian Institute of
Management, Marian College Kuttikkanam Autonomous, Idukki, Kerala
Official Email id:
sujitha.kurian@mariancollege.org
Dr. Chhavi Jain
Designation: Associate Professor
Department: Management Studies A
College Name: Â IIS University, Jaipur
Official Email id:
chhavi.jain@iisuniv.ac.in
Dr. Gunjan Rawat
Designation : Assistant Professor
Department: Management Studies B
College Name: IIS (Deemed to be University)
Official Email id:
gunjan.rawat@iisuniv.ac.in
Dr. Kairvi Rathod
Designation: Assistant Professor
Department: Management
College Name:Atmiya University, Rajkot
Official Email id:
kairvi.rathod@atmiyauni.ac.in
Dr. Chintamani Prasad Patnaik
Designation: Associate Professor
Department: MBA
College Name: Aditya Institute of Technology and Management
Official mail id:
drcpp@adityatekkali.edu.in
International Journal of Marketing, Sales and Brand Management
The International Journal of Marketing, Sales and Brand Management is a prestigious platform for researchers, scholars, students, and professionals in the field of business and management. Designed to foster innovation and knowledge exchange, this journal focuses on the latest developments in marketing strategies, sales techniques, consumer behavior, and brand positioning. It serves as a trusted source for institutions and colleges seeking high-quality publications and for authors eager to publish their original research.
Importance of the International Journal of Marketing, Sales and Brand Management
The International Journal of Marketing, Sales and Brand Management holds a vital role in today’s competitive business environment. With rapid changes in consumer preferences, evolving digital platforms, and innovative branding strategies, there is a growing demand for scholarly contributions in these areas. This journal provides a credible stage for sharing and accessing the latest advancements, making it equally valuable to subscribers and authors.
Benefits for Subscribers
Institutions, universities, and colleges benefit from subscribing to the International Journal of Marketing, Sales and Brand Management in several ways:
- Access to peer-reviewed research articles on marketing, sales, and branding
- Updated insights on modern business practices and consumer trends
- Strengthening academic resources for students and faculty members
- Reliable reference material for curriculum support and project work
- Enhancing institutional libraries with credible journals in management studies
Benefits for Authors and Researchers
Publishing in the International Journal of Marketing, Sales and Brand Management offers significant opportunities for authors and researchers:
- Recognition for original contributions in marketing, sales, and brand management
- A transparent peer-review system that ensures quality and academic integrity
- Wide visibility through institutional and academic subscriptions
- Academic credibility and professional recognition in the field of business research
- Opportunities to collaborate with peers and industry experts
Scope of the Journal
The International Journal of Marketing, Sales and Brand Management covers a wide spectrum of topics in business and management, including but not limited to:
- Consumer behavior and market research
- Digital marketing strategies and analytics
- Global sales management and distribution systems
- Brand positioning and identity development
- Advertising and promotional strategies
- Retail management and e-commerce growth
- Social media marketing and online brand reputation
- Relationship marketing and customer engagement
- Marketing communication and innovation in sales
This broad scope ensures that the journal remains relevant to academics, researchers, and business practitioners.
Why Publish in the International Journal of Marketing, Sales and Brand Management
Authors who contribute to this journal gain:
- A reputable platform for showcasing their research
- Opportunities for academic growth and recognition
- A chance to influence modern business practices through scholarly work
- Faster publication timelines supported by transparent review systems
- Access to a wide readership that includes institutions, libraries, and scholars worldwide
Why Subscribe to the International Journal of Marketing, Sales and Brand Management
Subscribers, especially institutions and colleges, find immense value in this journal:
- Strengthens libraries with specialized business and management resources
- Supports faculty with authentic and updated reference materials
- Helps students with project work, dissertations, and case studies
- Encourages research-driven learning in marketing and sales management
- Provides continuous updates on global trends in branding and consumer behavior
Academic and Research Significance
The International Journal of Marketing, Sales and Brand Management plays a key role in academic growth. It not only publishes original research but also contributes to shaping the future of marketing and brand strategies. Both authors and subscribers benefit from the exchange of knowledge, which helps advance business education and professional practices.
Opportunities for Students
Students pursuing business management, marketing, and related courses gain multiple benefits from this journal:
- Access to authentic research papers for academic use
- Guidance for dissertations, research projects, and case studies
- Exposure to real-world applications of marketing and branding theories
- Insights into emerging sales strategies and consumer engagement methods
Opportunities for Institutions
Institutions subscribing to the International Journal of Marketing, Sales and Brand Management enhance their academic ecosystem. The journal helps institutions:
- Build research-focused learning environments
- Provide reliable study resources for students and researchers
- Strengthen their reputation as research-driven organizations
- Support faculty in staying updated with modern marketing and sales research
Global Relevance
Marketing, sales, and branding are global disciplines that evolve across different markets and industries. The International Journal of Marketing, Sales and Brand Management welcomes contributions from around the world, offering readers international perspectives on business practices. This global reach makes the journal valuable for researchers and institutions seeking diverse insights.
Editorial Standards and Quality
The journal is committed to maintaining academic excellence and integrity. Every paper published in the International Journal of Marketing, Sales and Brand Management undergoes a thorough peer-review process to ensure originality, quality, and relevance. This commitment builds trust among authors, subscribers, and readers.
The Future of Marketing, Sales, and Brand Management Research
With the rapid expansion of digital platforms, artificial intelligence in marketing, and innovative branding strategies, the International Journal of Marketing, Sales and Brand Management plays a crucial role in documenting these changes. It captures insights into consumer psychology, new-age sales techniques, and global branding approaches, ensuring that both researchers and subscribers stay at the forefront of knowledge.
Final Thoughts
The International Journal of Marketing, Sales and Brand Management serves as an essential resource for institutions, researchers, and students. Subscribers gain access to cutting-edge content that enriches academic and professional learning, while authors receive recognition for their contributions in the field of business and management. By focusing on innovation, research, and knowledge dissemination, this journal continues to strengthen the academic and professional community in marketing, sales, and branding.




