Journal of Marketing Strategies and Consumer Behaviour, published by Mantech Publications, is a peer-reviewed academic journal dedicated to advancing research in modern marketing practices and consumer psychology. The journal provides a scholarly platform for researchers, marketers, academicians, and industry experts to publish original studies, conceptual frameworks, and real–world case analyses. It focuses on emerging themes such as digital marketing, brand management, consumer decision-making, market analytics, customer experience, and behavioural insights. By integrating theoretical models with practical applications, the journal emphasizes data-driven marketing and evolving consumer trends in global markets. Committed to academic excellence and ethical research standards, it aims to contribute to innovative thinking and leadership in the marketing discipline.

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